We are proud to present SJAAN, the first ever style we developed for women. It took us five years to finally come with women's jeans. Our SJAAN slim fit jeans has been tested by many different women during the past 2 years. Follow #amsterdenim_sjaan on Instagram to see them. (photo: Danielle Lakeman by Andrew Stripp @amsterdamcanals)
The philosophy of SJAAN is very simple and exactly what you might expect from a menswear brand: SJAAN only comes in one fit (slim fit) and in one wash, 'Oud Blauw' (Old Blue). As there is so much to choose from in this World and as this might cause stress, we offer a simple solution: SJAAN. As we say in Dutch: "Wat moet ik aan? pak een SJAAN"
The name SJAAN refers to the barmaid everyone who's ever been to Amsterdam knows and loves. She gets along with everyone as she's flexible but she's also strong and reliable. Coming soon: Miss SJAAN contest at our flagship store on Dam square (Dam 8, next to Naked Espresso) where we will be looking for a new modelling talent for a photo shoot. The winner will earn a role in a new video commercial. (Photo credits: Maxine Grasman by Doornbos fotografie.)