Daydreaming on Bali

March 2, 2020 1:09:40 PM CET

From The Baarsjes to Bali, Bauke Bakker @baubeles rides his dirtbike on the beaches of Bali and his Lekker bicycle on the streets of Amsterdam. Featured FREDDY denim jacket made with Candiani denim, Groeten uit Amsterdam t-shirt, DENNIS denim vest, MOKUM denim short in betondorp grey, Rusty Gold Motorshop Amsterdam Duijff tee, JOHAN tapered slim fit jeans in Swart aka black. Amsterdenim - The Amsterdam Jeans Brand. Made by Bauke Bakker productions for Amsterdenim - all rights reserved (c) 2020

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SNEAK PREVIEW FW20 collection

January 11, 2020 8:09:18 PM CET

The theme is RAUW, a black & blue nautical theme. Come and see the full range at Panorama Berlin JAN 14-16 MODEFABRIEK Amsterdam JAN 26-27 or celebrate the collection launch with us at the hottest rooftop party in town, W Sunday Social by Chantalle Laurent at W Amsterdam - Looking forward to see you soon! (photos: Carola Doornbos)

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November 14, 2019 3:04:07 PM CET

Click photo or HERE to see who our friends are, who made your clothes and which causes we support.

The future of fashion is sustainable. We do our best to produce in a sustainable way by keeping it close at home (our jeans are produced in Italy and Turkey) working with certified factories, using as little water and chemicals as possible and working more and more with laser finishes. Most people don't know that over 60% of waste comes not from production but from usage. Therefore, we advise to "Buy Less, Buy Better" and to "Wear more often, Wash less often". It is similar to the food industry, where you have less impact when eating meat from a quality butcher once every one or two weeks instead of going for cheap fast food or meat from the supermarket on a daily basis. 

For a sustainable future transparency is key. We need everyone to be involved so we need to show what we're doing so people can get more involved and keep an eye on things. Click HERE to see whom we work with, "Who Made Your Clothes" and which causes we support. We are sharing this not to show you how good we are but so you can help us to become better. This is an invitation to take a closer look and to give us advice and to ask us questions.

Many thanks in advance for your attention!

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Recap Opening Amsterdenim Flagship Store

September 10, 2019 2:45:47 AM CEST

Recap Opening Amsterdenim Flagship Store

On the 3rd of September Amsterdenim celebrated the opening of their flagship store in Amsterdam. While the store is only 25m2 big, it shows perfectly the brand’s DNA. They can’t show the entire collection, but the most important items are available. The store is based on the first floor above Naked Espresso at the busy and famous Dam in the city centre. The location is perfect to showcase the denim brand.

During the opening they organized many activities as a guerilla denim show, musicians were playing dressed in Amsterdenim, you could have a new haircut, have a snack and a drink or two. And last but not least, you could check out the most important items from the Amsterdenim collection. The store is now open, and here’re some pictures and recap movie of the opening in case you have missed it. READ MORE ..

Amsterdenim Flagship Store
Dam 8 Amsterdam

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Amsterdenim opens flagship store on Dam Square

August 30, 2019 12:55:12 PM CEST

AMSTERDAM, August 27th 2019 – “The best non-tourist attraction in Amsterdam”, is how they introduce their latest jewel in their denim crown. Amsterdenim has opened a stylish boutique shop in the heart of “denim city” Amsterdam. It offers an exceptional shopping experience for men, with abundant indigo blue, wooden details and gold-colored eye catchers. The store is situated on Dam Square 8, next to the Royal Palace. The unique collaboration with downstairs-neighbors Naked Espresso, voted best espressobar in town, has led to the most complete Amsterdenim brand experience. It has become the home of several authentic Amsterdam brands for premium goods, like Pig & Hen bracelets, Adam Underwear, Mates Gold Rum and The Stillery. Amsterdenim, a jeans brand established in 2014, offers a collection consisting of denim, T-shirts, jackets and sweaters. The Amsterdam personality of the brand can be found in many details, for example the signature stitching on the back pockets. It is stitched in the shape of the "Golden Bend", the most prestigious part of the Herengracht in Amsterdam. The rivets and button fly feature the crosses from the city’s Coat of Arms. The “best non-tourist attraction in Amsterdam” refers to the multiple award winning “Amsterdam Jeans” campaign, a collaboration with De Speld. As written on the steps of the stairs leading up to the store: ‘Some tourists think Amsterdam is a city of sin, in truth it is a city of freedom.’ Exactly what the brand stands for and probably why famous Amsterdammers such as André Hazes Jr., Johnny de Mol and Douwe Bob like wearing it. Open daily: 10AM – 6 PM Dam 8, Amsterdam

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Interview for CrossBorderEvent in Dutch

August 4, 2019 1:17:08 PM CEST


Marketing is not a tool, it is what we do'. Click HERE for the interview in Dutch.

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Check our Newsletter Archive

April 10, 2019 8:36:32 PM CEST

Curious what you get when subscribing to our newsletter? Check our ARCHIVE Here a Sneak Peek: 

 Order your DOUWE Denim Shirt HERE

brood wash

Order your JOHAN tapered slim fit in BROOD wash HERE

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Thank you for a great year! 2018 highlights

December 1, 2018 6:10:15 AM CET

2018 has been a fantastic year for us, here all highlights in 60 seconds;

See all of them on Instagram @amsterdenim

Music: "SHINE" by Douwe Bob listen on Spotify
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Shop Amsterdenim at Zalando

November 27, 2018 11:25:12 AM CET

Amsterdenim now available at Zalando!

"The Amsterdenim Effect"


"Infinite patience brings immediate results"


"She can steal my heart but not my Jacket."


"Rain in Spain" - BEN Lumberjacket #amsjack18 on Instagram @amsterdenim



Cosmic Cowboys



videos by @tmkspr check

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Behind the scenes - RTL Business Tips shoot

July 17, 2018 3:21:06 PM CEST


Een bericht gedeeld door Amsterdenim (@amsterdenim) op

Behind the scenes filming for RTL 7 Business Tips. More info and pictures on Instagram @amsterdenim and facebook. Broadcasted in The Netherlands on August 5th, 10:30 hrs RTL7

Preview: Spring Summer 2019 Collection

June 26, 2018 2:30:21 AM CEST

The Spring / Summer 2019 collection is founded on three pillars, referring tot he three Andreas crosses from the coat of arms of the city of Amsterdam.  These are “De Dam” – the heritage styles for the pure denim lover. “Amsterdam-Zuid” with the classic fits and luxury image and last but not least “Amsterdam-Noord” – the most creative and progressive part of the collection.

Important theme fort his season is “New Amsterdam” a reference tot he history of New York and the connectionof this city with Amsterdam. The “JAN-KEES” baseball t-shirt refers to Amsterdenim jeans fits “JAN en KEES” and offers an explanation for the name “YANKEES”

amsterdenim jan-kees yankees 

The well-known “inside-out”inner-pocket from the “FREDDY” jeans jacket can now also be found in Summery checked shirts “FRANK” and “RONALD”. Het artwork of artist Martijn Krabman is used on a vintage t-shirt in a nice slub quality as well as laser printed on the back of the “FREDDY” jeans jacket in grey selvedge denim from Italy.

amsterdenim vintage delft blue tee


The jeans collection offers three basis fits: JAN slim fit, JOHAN tapered fit en KLAAS loose fit. These three fits each are available in washes “Rauw Blauw”, “Betondorp Grijs” en “Oud Blauw”. There are additional washes for styles JAN and JOHAN, the “BROOD” wash being the eye-catcher:



In addition tot he three base fits, Amsterdenim offers the “REMBRANDT”.

This is a regular straight fit selvedge jeans in different versions and qualities. The “standard” Candiani Denim in “5 years wash” is hand-tanned and numbered in Amsterdam, upon request.

See: #amsterdenimtanning

The REMBRANDT also comes as Sashiko repaired, in grey selvedge – raw as well as washed – with the Golden Bend signature back pocket stitching in contrast, painted in white. Finally the raw “Nieuw Amsterdams Peil” or N.A.P. selvedge version of the REMBRANDT fit;

Amsterdenim rembrandt Nieuw Amsterdams Peil selvedge

Interesting fun fact is the the Nieuw Amsterdams Peil is the basis fort he water level standard in all of the European Union and beyond!

The Amsterdenim SS19 collection is shown at Premium Berlin July 3-5, Hall 3 stand A09 and at Modefabriek Amsterdam, July 8-9 in North Hall stand N162.

Amsterdenim recently won the “Best Video Award 2018” at the Dutch “Best Social Media Awards” for the “Amsterdam Jeans Brand” video, made in collaberation with De Speld & Partners.


The video is shown at the Premium tradeshow in Berlin and the Modefabriek in Amsterdam. This award as well as the video generated lots of exposure and positive comments. Amsterdam and denim belong together like carrots and peas. The city offers an infinite source of inspiration to Amsterdenim. Everything revolves around the love for denim and Amsterdam.

 Nicky Libert local hero Amsterdam Jeans video

former construction worker, now Elite Model Nicky Libert [link to instagram] is one of two local heroes in the video

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Textilia: Amsterdenim wint reclameprijs

June 8, 2018 5:40:09 AM CEST

Bron: Textilia

textilia - amsterdenim wint reclameprijs


Amsterdenim heeft op 6 juni The Best Social Award voor de beste video gewonnen. Directeur Ewout Rameijer: “De aandacht voor deze video levert de nodige exposure op.”

De humoristische commercial van Amsterdenim en het reclamebureau van De Speld, De Speld & Partners, werd door een vakjury als beste business video beoordeeld. In het filmpje ergeren toeristen zich aan Amsterdammers, iets wat vaak andersom het geval is. In de strijd om The Best Social Award business video dongen onder meer ook Bavaria, ING en de Efteling mee.

Andere budgetten

“We hadden gehoopt op deze prijs, maar niet verwacht dat we daadwerkelijk zouden winnen”, zegt Amsterdenim-directeur Ewout Rameijer als we hem bellen. “Efteling, Bavaria, ING, dat zijn niet de minste bedrijven, met heel andere budgetten dan wij. In het verleden hebben ook steevast grote ondernemingen deze prijs gewonnen, terwijl wij nog niet eens tien mensen in dienst hebben. Toch heeft een groot deel van de jury op ons gestemd.”  


De video heeft al aardig wat ondernemers naar het merk geleidt, vertelt Rameijer. “De aandacht voor deze video levert de nodige exposure op. Dat weet ik omdat ik altijd vraag hoe bedrijven ons gevonden hebben. De laatste tijd is dat vaak via deze video. We hadden al mooie filmpjes van het tanen van denim. Dat is mooi en authentiek, maar ook erg niche. We wilden nu een film maken waarin we laten zien waar wij – en de stad Amsterdam – voor staan. Wat dat is? Humor, handel, ambitie en een relaxt gevoel.” 


Amsterdenim vertoont de prijswinnende video tijdens de komende zomeredities van beurzen als Premium in Berlijn en Modefabriek in Amsterdam. Ondertussen werkt het merk alweer aan een nieuwe spraakmakende campagne. Rameijer: “Ik kan er nog niet al teveel over zeggen. Het thema is in ieder geval de tegenstelling die steeds meer ontstaat tussen linkse, extreem tolerante geitenwollensokken-types en de ouderwetse man, die gewoon van voetbal en bier houdt en zich soms wat onbegrepen voelt.”  


amsterdenim wint reclameprijs

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Throwback to 2014: Johnny de Mol in Brasil

June 6, 2018 6:57:43 AM CEST

Now that the 2018 World Cup in Russia is about to start, without The Netherlands (or Italy) we look back at the 2014 World Cup where Johnny de Mol visited kids playing football in the favellas wearing our "WILLEM" shirt #sweetmemories

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Amsterdenim tanning tour 2018

June 5, 2018 10:13:53 AM CEST

This fall we're planning another tanning tour!

We will be in Amsterdam, Antwerp, Düsseldorf and two or three other cities.

Contact us to tip a place or store where you would like to see us! 

Check more pictures and film on Instagram: #amsterdenimtanning

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Branded "Amsterdam Jeans" Speld video goes viral

April 5, 2018 2:57:25 PM CEST

Our branded De Speld video has already been viewed over 450.000 times, got over 10k likes and over 1.800 shares! Special thanks to Jérôme KuijkenDaan Unger and of course our local heroes @nickylibert90 and Bauke Bakker for "Looking all perfect in their Amsterdam Jeans like they own the place".

Case study on LinkedIn summary on De Speld & Partners

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Follow @amsterdenim on Instagram

March 25, 2018 6:04:56 AM CEST

Follow @amsterdenim on Instagram #amsterdam #denim #amsterdenim

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New showroom in Duesseldorf

March 5, 2018 5:18:50 PM CET

Amsterdenim showroom Duesseldorf

Nordrhein-Westfalen, Rheinland-Pfalz, Hessen



Coffee - Amsterdenim swhowroom Duesseldorf

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Amsterdam Blues ...

February 14, 2018 4:57:34 PM CET

johan zandvoort wash teun tee amsterdenim ss18

Jeans: JOHAN tapered fit in "Zandvoort" wash - made in Italy with Candiani Denim. T-Shirt: TEUN Delft Blue tulips from Amsterdam in white. More products ..

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Amsterdenim coming soon at MCS Magna Plaza!

February 9, 2018 10:00:57 AM CET

Amsterdenim at MCS Magna Plaza

Amsterdenim soon also available at MCS / Unit 17 at Magna Plaza - Nieuwezijds Voorburgwal 182 - 1st floor 

Amsterdenim at MCS Magna Plaza Amsterdam

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Marketing Kit

January 1, 2018 6:18:00 PM CET

Dropbox link to hi-res brand material | For terms of usage or questions, please contact us!

 Amsterdenim Frontcard 1451x812

 Amsterdenim bicycle ride Amsterdam 3120x1740

download hi-res


amsterdenim bicycle ride amsterdam close

 download hi-res


amstderdenim rembrandt selvedge candinani denim jeans close


amstderdenim rembrandt selvedge candinani denim jeans close

download hi-res


amsterdenim lock bike amsterdam

download hi-res


Amsterdenim endcard 1439x811

download hi-res


  Instagram @amsterdenim   LinkedIn Amsterdenim   Community - links   Facebook Amsterdenim   Contact Amsterdenim

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YES, We're Open!

November 23, 2017 10:28:00 AM CET

Amsterdenim Pop-Up Store by Marcus Vintage

 AMSTERDENIM POP-UP STORE by Marcus Vintage - Gravenstraat 4 Open Wed-Sun from 10:00 to 18:00

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Heropening Einga mode en Smaakstraat

September 15, 2017 4:21:16 AM CEST

Bas en Bea de Vries en het hele Elinga team hebben de afgelopen maanden gewerkt aan een prachtig vernieuwd concept; mode- en smaakstraat in de Zuiderbuurt! Prachtige winkels met elkaar verbonden, mooie en inspirerende sferen en co-creatie met andere ondernemers! Namens het hele Amsterdenim team wensen wij jullie heel veel succes!

Heropening Elinga mode & Smaakstraat






Amsterdenim visits Welcome to the Village to watch Broken Brass Ensemble perform

This Saturday the Amsterdenim crew visited Welcome to the Village festival to watch the Broken Brass Ensemble perform on the mainstage. The 5th anniversary of both the WTTV festival and Broken Brass Ensemble gave this performance some extra energy.

The Amsterdenim crew travelled in style, in cooperation with Harley Davidson travelling was a great pleasure. An Iron 883 and the 750 Street Rod where taken from the Amsterdenim showroom along the Dutch IJsselmeer (the IJsselmeer, is a closed off inland bay in the central Netherlands bordering the provinces of Flevoland, North Holland and Friesland. It measures 1100 km² with an average depth of 5,5 m. The river IJssel flows into the IJsselmeer) to the Frisian capital of Leeuwarden.

Harley Davidson tour Amsterdenim

You can find more pictures and videos on our Amsterdenim Instagram and Amsterdenim Facebook page.

Who is the Broken Brass Ensemble?

Broken Brass Ensemble injects the traditional New Orleans brass with a fusion of hiphop, funk, soul, dance, jazz (and much more) and turn it into a blazing mixture of energy. They’re taking brass to a new level, creating a 2.0 version of the vibrant New Orleans brass sound in a light you’ve never seen before!

Combining the powers of funk, jazz, hip-hop and soul, Broken Brass Ensemble act as urban brass ambassadors, pioneering on their euphoric groove. The band have an innate ability to orchestrate a nostalgic New Orleans hot jazz sound, incorporating weird, wonderful and peculiar melodies, in fabulous superhero fashion, with their proven method in creating heroic melodies.

With origins based in the Netherlands, Broken Brass Ensemble have been firing up a storm all over Europe with an energizing and eclectic aesthetic, pairing punchy basses with hard-hitting brass.  Selling out on CDs and vinyl from their previous album ‘Brasshopper’ in just over a year, and consistently filling 300 capacity venues without promotion and on merit alone, shows that underestimating this octet is out of the question. 

Broken Brass Ensemble Amsterdenim

Click HERE to see the video on Facebook.

About Welcome to The Village?

A small village with large ambitions. During the United Nations Sustainable Development Summit 2015 in New York, a list with 17 Sustainable Development Goals was drafted by 193 world leaders. These goals are the source of inspiration for Welcome to The Village.

With our festival we want to challenge you to investigate new initiatives by means of performance art, visual arts, social design and an innovation program. How? By being part of our mini-society. Welcome to The Village is a transient free state where there's room for trying out experiments, initiatives and products for a sustainable society. This is the place where you can enjoy excellent new music, but also partake in the various experiments being carried out by our knowledge partners. In short: a visit to our festival means you're music enthusiast, sponsor and guinea pig, all rolled into one festival-fancy package.

For us, Welcome to The Village goes on, even when the summer has ended. We are in operation all year long and work in partnership with dozens of communities, knowledge institutions, companies and over 600 volunteers in order to realize our objectives. We are absolutely positive about working with cultural entrepreneurs, scientists, newcomers, novices, seniors, Individual Pupil Funding Scheme students, thinkers and go-getters working on long-term solutions for our festival and the world around us. We are a platform for new sounds, visions, ideas and experiments. Pop is our bedrock, but Welcome to The Village also is a festival exploring the possibilities for a better world. This is a festival that aspires to be more than a 3-day event.

We had a great time travelling to Leeuwarden and really liked the festival, if you are looking for a creative festival this needs to be on your 'bucketlist' for next year. It is intimate, creative, is held on a great location and has a mix of really nice visitors.


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Amsterdenim Italia

October 25, 2016 4:10:16 PM CEST

We are proud to present Badii & Santini from Rome as the exclusive distributor for Amsterdenim in Italy.

Amsterdenim sales team Italy

Welcome a board to our sales team with representatives from Napels, Rome, Bologna, Milan and Florence.

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Amsterdenim Uitkrant 2014

October 7, 2016 2:00:51 PM CEST

Uitkrant Mei 2014: Hoe Amsterdam Jeanshoofdstad wordt

Uitkrant Mei 2014 Amsterdenim


Click HERE to read the full article on Issuu

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Danny Diëgo

September 7, 2016 4:35:35 PM CEST


Danny Diëgo in de nieuwe reclame voor Grolsch

Niels Geusebroek

August 20, 2016 2:00:59 PM CEST

Hij hoopte met zijn vorige album lines nog bescheiden een plekje te veroveren in muziekland, inmiddels is Niels Geusebroek daar een vaste waarde.


Een nieuwe look, een nieuwe sound, kortom: een vernieuwde Niels Geusebroek. Voor zijn tweede album richtte de zanger alles opnieuw in. Met als resultaat: Wildfire.


Lees hier zijn verhaal


   niels      niels



    niels        niels

Niels Geusebroek wearing Tim!

Amsterdenim Logo composition

June 19, 2016 8:26:06 PM CEST

The logo of amsterdenim is reflected in the pointed roofs, sails, the 3 crosses from the coat of arms of the city of Amsterdam, bridges, canals, diamonds, the Amsterdam city centre, the name.

Welcome to the denim capital of the world, Amsterdenim.

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Shop online

April 29, 2016 5:32:00 PM CEST

Buy a piece of Amsterdam online! 


Buy a piece of Amsterdam online at Cosmic Cowboys   


 Locals United - Amsterdenim online shops     


Find an Amsterdenim store near you with our store locator 

Too busy to do your own shopping?

Try the excellent personal shopping service of House of Einstein!

House Of Einstein - personal shopping - outfitters

House of Einstein blog: "Waarom je met Amsterdenim een stukje Amsterdam koopt"


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October 13, 2015 1:58:00 PM CEST

Vangrail timmerde al jaren aan de weg als coverband toen ze in 2006 werden ontdekt door platenmaatschappij Red Bullet. Als eerste wapenfeit van deze samenwerking wordt in 2007 het debuutalbum Vroeg of Laat uitgebracht. 


In 2015 won Vangrail de award Populairste Band van Nederland. Als verlengstuk van het eigen werk speelt de band covers op een eigenzinnige en aanstekelijke wijze. Loepzuiver, strak, aanstekelijk en altijd met 100% energie. Vangrail is een energiecentrale die vonken opwekt en het vuur laat laaien.


Vangrail is een livesensatie en dat resulteert in een overvolle agenda. Sinds 2007 speelt de band tussen 100 en 150 shows per jaar door heel Nederland, en soms daarbuiten. Dit jaar heeft de band tijd vrij gemaakt om een nieuw album uit te brengen.


Luister hier hun nieuwste single!




vandaag waren we te gast bij onze kleding sponsors Amsterdenim Wat een geweldig bedrijf is het geworden. Super trots dat wij hier deel vanuit mogen maken. ‪#‎RocknRoll‬



Style: Jacob Color: Checkered Blue  €99,99