Interview for CrossBorderEvent in Dutch

4 augustus 2019 13:17:08 CEST


Marketing is not a tool, it is what we do'. Click HERE for the interview in Dutch.

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CrossBorder Award 2019 speaker Amsterdenim

12 juni 2019 12:09:21 CEST

In 2018, our locals campaign (watch on YouTube) won 2nd place at the annual CrossBorder Awards. This year we're making a comeback as guest speaker and might secure another nomination for this year's "I AM YOUMAN" campaign for the collaberation with Zalando ... STAY TUNED!

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WIN a VIP arrangement for Father's Day!

21 mei 2019 18:13:27 CEST

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Amsterdenim PRIDE collection EXCLUSIVE at Zalando

amsterdenim pride zalando


Read more about this exclusive collection in our NEWSLETTER


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Douwe Bob wearing the BEN lumberjacket and REMBRANDT selvedge jeans in official video for "Consider" (Titelsong Singel 39) #blijfdouwe

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Check our Newsletter Archive

10 april 2019 20:36:32 CEST

Curious what you get when subscribing to our newsletter? Check our ARCHIVE Here a Sneak Peek: 

 Order your DOUWE Denim Shirt HERE

brood wash

Order your JOHAN tapered slim fit in BROOD wash HERE

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The Oldest Stock Certificate in the World

3 april 2019 18:48:02 CEST

The Oldest Stock Certificate in the World



We are part of the past and future of Amsterdam. We are proud of what Amsterdam stands for; freedom, creativity, trade, architecture, fashion, reclaiming land, living with water. The backside of this label displays the oldest share in the World. Issued in 1606 by the Dutch East India Company (V.O.C.) the world's first company to issue stock. This is to certify that this is a genuine Amsterdenim AAA quality product.


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Johnny De Mol x Amsterdenim

19 maart 2019 15:32:07 CET

 Johnny De Mol in AAD sweatshirt in SBS6 Down Met Johnny

johnny de mol

 Johnny De Mol in BEN lumberjacket in SBS6 Down Met Johnny

Dank aan Diana Theys Styling XXX


JAN-KEES shirt now in selected stores!

12 maart 2019 13:27:01 CET

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Levi's iconic Bath commercial tribute

28 februari 2019 16:53:21 CET

Douwe Bob x Amsterdenim "Amsterdam Jeans" tribute to Levi's from Amsterdenim on Vimeo.

JOHAN tapered slim fit jeans in "steen" wash article no. AM1901125-507

On the 190th birthday of the original blue jeans founder Levi Strauss, we pay tribute to Levi's (R) with the Amsterdam version of their iconic 90's 'bathtub' commercial. In case you have never seen it, check it out on YouTube, search: 'Levi's Bathtub'
Video by Tim Kasper starring Douwe Bob 

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W Sunday Social x Amsterdenim Rooftop Party

4 januari 2019 14:48:39 CET


You're invited to Sunday's hottest rooftop party on the 20th of January at W Hotel Amsterdam. Join us from 5PM to 11PM with Artist of the Month AMSTERDENIM and music by Covergirl Sunny Jansen and more. REGISTER HERE (Facebook event)

Mix and mingle with the finest local and international crowd and get inspired by a platform where music, fashion and design come together. Experience the breathtaking view and enjoy the sunset. 

Sharing their love for Amsterdam and passion for denim, AMSTERDENIM invites you for a sneak peek of our their collection.

Click 'going' and you will be on the guest list +1 (free entrance). For groups please send an email to

Sunday Social is the perfect occasion to dress up. Surprise us.

★ BOOK YOUR TABLE (optional)
Table reservations, birthday celebrations or special requests? 
Please send us an email:
- Table for 2 €150: 1 Bottle of champagne (Veuve Clicquot)
- Table for 4-6 €250: 2 Bottles of Veuve or 1 bottle of spirit + 8 mixers
- Table for 8-10 €500: 4 Bottles of Veuve or 2 bottles of spirit + 16 mixers

"Get inspired, socialize & dance"

Concept & Production: Chantalle Laurent | Laurent Productions

Facebook: Sunday Social
Artist of the month collaboration:

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Douwe Bob @ Paradiso Amsterdam Contest

20 december 2018 10:33:09 CET


This custom FREDDY jacket is the last one of 20 pieces made. The Douwe Bob x Amsterdenim artwork is screenprinted in Amsterdam on Italian made Candiani denim from Denim City Amsterdam It is made with much love, passion and brings good vibes!
CONTEST on Instagram: Help us spread these good vibes and the gospel of sustainable denim by posting a picture of good vibes / amsterdam / denim using the tag: #DouweBobParadiso2019 and win this unique piece of denim art

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Thank you for a great year! 2018 highlights

1 december 2018 06:10:15 CET

2018 has been a fantastic year for us, here all highlights in 60 seconds;

See all of them on Instagram @amsterdenim

Music: "SHINE" by Douwe Bob listen on Spotify
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Shop Amsterdenim at Zalando

27 november 2018 11:25:12 CET

Amsterdenim now available at Zalando!

"The Amsterdenim Effect"


"Infinite patience brings immediate results"


"She can steal my heart but not my Jacket."


"Rain in Spain" - BEN Lumberjacket #amsjack18 on Instagram @amsterdenim



Cosmic Cowboys



videos by @tmkspr check

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NOW on Catawiki! #denimvsart jeans by Steven Oprinsen

This auction is organised to raise funds for @voedselbankamsterdam 

Size 32/32 regular straight fit 12.5 Oz selvedge jeans model 'REMBRANDT' Dutch design made in Italy, painted in Amsterdam using 'Amsterdam' paint. The proceeds of this auction will be donated in full, no expenses will be deducted.

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Amsterdam Denim Days Festival 2018

29 oktober 2018 17:27:02 CET

(c) team peter stigter - douwe bob at denim days amsterdam amsterdenim

 NSGK and Amsterdenim Ambassador Douwe Bob making it Rain at Denim Days Amsterdam 2018. Photo (c) Team Peter Stigter.

(c) team peter stigter - douwe bob at denim days amsterdam amsterdenim

The lottery at @denimdaysfestival was a lot of fun and we're grateful for all the contributions but we wish we'd raise a lot more for @nsgk1 Stichting Het Gehandicapte Kind! Today we were able to donate € 1.000 THANKS to @douwebob @douwebobfanclub and your support.

Please visit or @nsgk1 for more info and how to contribute! #stichtinggehandicaptekind

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Auction for Disabled Children Fund at Denim Days

20 oktober 2018 19:14:14 CEST

At upcoming Denim Days in the Gashouder at the Westergasfabriek in Amsterdam, we're auctioning a very special item to raise funds for NSGK (Stichting Het Gehandicapte Kind), a foundation that helps to adapt playgrounds for disabled children. NSGK ambassador Douwe Bob will auction Lot 1 and is available for a Meet & Greet on Saturday October 27th around 13:00 hrs at the Amsterdenim booth.

Lot 1: Douwe Bob Denim poster (size: 50 cm x 53 cm) with the image of his new album cover on it. This lot is numbered 1 out of 20, signed by Douwe Bob with a personal message and comes in a frame.

denim poster douwe bob

 Click image or HERE to see laser printing video on Instagram 

Lottery: Three more Douwe Bob denim posters (numbered 2, 3 and 4) can be won in a lottery. Tickets cost € 2 each. 100% of the proceeds of this lottery as well as the auction go to NSGK, no expenses or anything will be deducted.


Payments: Must me made immediately after the auction, we accept cash as well as card payments (PIN). Amsterdenim will transfer the full amount to NSGK on Monday October 29th, 2018.

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We are proud to have been nominated for the Grand Prix Content Marketing 2018, category "Creation" for our "Amsterdam Jeans Brand" campaign, a collab with De Speld & Partners This campaign was also nominated for a CrossBorder Award for "Best International Marketing Campaign 2018" and won the "Best Video 2018" at Best Social Awards NL.


related posts:

Amsterdenim genomineerd voor CrossBorder Award

WINNER best video at Best Social Media Awards 2018!

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BREAKING NEWS: Amsterdam becomes Amsterdenim

17 oktober 2018 15:38:45 CEST

Amsterdam wordt Amsterdenim

BREAKING NEWS // Following the decision to remove the Iamsterdam sign , the B & W of @gemeenteamsterdam has today decided to replace 'Amsterdam' with 'Amsterdenim' on all the city signs. According to a spokesperson for the municipality, this fits better with the desire to be a 'blue city' in addition to a 'green city' With the @denimdaysfestival on the doorstep, according to insiders this is the moment to put Amsterdam on the map as 'Denim City' permanently. >

NIEUWSFLITS // In navolging van het besluit het Iamsterdam sign weg te halen, heeft het college van B&W van @gemeenteamsterdam vandaag besloten om op alle plaatsnaam borden 'Amsterdam' te vervangen door 'Amsterdenim'. Volgens een woordvoerder van de gemeente past dit beter bij de wens om naast een 'groene stad' vooral ook een 'blauwe stad' te zijn. Met het @denimdaysfestival voor de deur, is dit volgens insiders hèt moment om Amsterdam definitief als 'Denim City' op de kaart te zetten. >

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Meet & Greet Douwe Bob @ Amsterdam Denim Days!

10 oktober 2018 13:17:44 CEST


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

Kom op zaterdag 27 Oktober om 13:00u naar de @amsterdenim stand op het @denimdaysfestival in de Gashouder op de Westergasfabriek voor een Meet & Greet met @douwebob Maak kans op een genummerd (20 totaal) en gesigneerd exemplaar van dit denim doek met laser print van de cover van zijn nieuwe album!
Lot #1 wordt ter plekke geveild door Douwe Bob, opbrengst ten bate van Stichting het Gehandicapte Kind
Lots #2/3/4 worden ter plekke verloot 
Lots #5 -20 zijn te koop tijdens de "Shape I'm In Tour" vanaf 9 November, meer info:

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Samenwerking Amsterdenim en Douwe Bob

4 oktober 2018 22:40:16 CEST

Martijn Krabman en Douwe Bob met Amsterdenim design

Kunstenaar Martijn Krabman en Douwe Bob met het ontwerp voor de official merchandise voor "The Shape I'm In Tour" 2018 / 2019 tijdens de lancering van het nieuwe nummer "Shine" bij FC Hyena in Amsterdam Noord. Méér: @amsterdenim op instagram


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

schetsen Douwe Bob x Amsterdenim door Krabmansigns

 Schetsen door Krabmansigns.


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

 De merchandise zal vanaf November 2019 beschikbaar zijn op alle tour adressen (zie: voor actueel schema). Verder werken we aan een paar hele speciale collecor's items, stay tuned!

douwe bob - the shape i'm in tour 2018 2019


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Broken Brass Ensemble bij Amsterdenim

2 oktober 2018 08:05:07 CEST


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

That was EPIC!  Many thanks to @brokenbrass

We are proud to have you as Amsterdenim Ambassadors spreading good vibes all over the globe!



Een bericht gedeeld door /\/\/\® (@amsterdenim) op

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Welkom terug V&D!

7 september 2018 13:09:38 CEST

Echte vriendschap is ... elkaar jaren niet zien, maar als je elkaar dan ziet, is het zoals vanouds. Welkom terug V&D!

amsterdenim bij V&D


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rope dye - amsterdenim

The latest release from Amsterdams Amsterdenim is a celebration of the city itself!

Amsterdam has crowned itself the “Denim Capital of the World” and quite rightly too. The cobbled streets are home to some of the worlds finest brands and stores. There is a school dedicated to denim and the city itself hosts the headquarters of many of the worlds biggest brands.

All in the name.

amsterdenim - rope dye

But there is one brand that might be more Amsterdam than all the rest, Amsterdenim. The name says it all! It’s a denim brand based in Amsterdam. Their upcoming release celebrates all things Amsterdam. Let’s take a look! Read more ...

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Amsterdenim genomineerd voor CrossBorder Award

10 augustus 2018 16:54:19 CEST

amsterdenim genomineerd voor crossborder award

Amsterdenim genomineerd voor CrossBorder Award! Vijf Nederlandse bedrijven zijn genomineerd voor de CrossBorder Award, een prijs voor de beste internationale marketingcase. De award wordt uitgereikt op het CrossBorder Event op 6 September 2018.

Meer info:

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Give away for Amsterdam PRIDE

23 juli 2018 15:20:00 CEST


Een bericht gedeeld door Amsterdenim (@amsterdenim) op

GIVE-AWAY! Check our Instagram page @amsterdenim for a chance to win this unique t-shirt!

Amsterdenim PRIDE t-shirt #amsterdenimpride

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Behind the scenes - RTL Business Tips shoot

17 juli 2018 15:21:06 CEST


Een bericht gedeeld door Amsterdenim (@amsterdenim) op

Behind the scenes filming for RTL 7 Business Tips. More info and pictures on Instagram @amsterdenim and facebook. Broadcasted in The Netherlands on August 5th, 10:30 hrs RTL7

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Premium Fashion Show Berlin July 2018

12 juli 2018 13:47:33 CEST

Premium Fashion Trade Show Berlin July 2018 Amsterdenim

 Photo's (c) Bas de Graaf - concept by for Amsterdenim More on Instagram @amsterdenim

Premium Fashion Trade Show Berlin July 2018 Amsterdenim

Photo's (c) Bas de Graaf - concept by for Amsterdenim More on Instagram @amsterdenim

Premium Fashion Trade Show Berlin July 2018 Amsterdenim

Photo's (c) Bas de Graaf - concept by for Amsterdenim More on Instagram @amsterdenim

Premium Fashion Trade Show Berlin July 2018 Amsterdenim

 Photo's (c) Bas de Graaf - concept by for Amsterdenim More on Instagram @amsterdenim

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Preview: Spring Summer 2019 Collection

26 juni 2018 02:30:21 CEST

The Spring / Summer 2019 collection is founded on three pillars, referring tot he three Andreas crosses from the coat of arms of the city of Amsterdam.  These are “De Dam” – the heritage styles for the pure denim lover. “Amsterdam-Zuid” with the classic fits and luxury image and last but not least “Amsterdam-Noord” – the most creative and progressive part of the collection.

Important theme fort his season is “New Amsterdam” a reference tot he history of New York and the connectionof this city with Amsterdam. The “JAN-KEES” baseball t-shirt refers to Amsterdenim jeans fits “JAN en KEES” and offers an explanation for the name “YANKEES”

amsterdenim jan-kees yankees 

The well-known “inside-out”inner-pocket from the “FREDDY” jeans jacket can now also be found in Summery checked shirts “FRANK” and “RONALD”. Het artwork of artist Martijn Krabman is used on a vintage t-shirt in a nice slub quality as well as laser printed on the back of the “FREDDY” jeans jacket in grey selvedge denim from Italy.

amsterdenim vintage delft blue tee


The jeans collection offers three basis fits: JAN slim fit, JOHAN tapered fit en KLAAS loose fit. These three fits each are available in washes “Rauw Blauw”, “Betondorp Grijs” en “Oud Blauw”. There are additional washes for styles JAN and JOHAN, the “BROOD” wash being the eye-catcher:



In addition tot he three base fits, Amsterdenim offers the “REMBRANDT”.

This is a regular straight fit selvedge jeans in different versions and qualities. The “standard” Candiani Denim in “5 years wash” is hand-tanned and numbered in Amsterdam, upon request.

See: #amsterdenimtanning

The REMBRANDT also comes as Sashiko repaired, in grey selvedge – raw as well as washed – with the Golden Bend signature back pocket stitching in contrast, painted in white. Finally the raw “Nieuw Amsterdams Peil” or N.A.P. selvedge version of the REMBRANDT fit;

Amsterdenim rembrandt Nieuw Amsterdams Peil selvedge

Interesting fun fact is the the Nieuw Amsterdams Peil is the basis fort he water level standard in all of the European Union and beyond!

The Amsterdenim SS19 collection is shown at Premium Berlin July 3-5, Hall 3 stand A09 and at Modefabriek Amsterdam, July 8-9 in North Hall stand N162.

Amsterdenim recently won the “Best Video Award 2018” at the Dutch “Best Social Media Awards” for the “Amsterdam Jeans Brand” video, made in collaberation with De Speld & Partners.


The video is shown at the Premium tradeshow in Berlin and the Modefabriek in Amsterdam. This award as well as the video generated lots of exposure and positive comments. Amsterdam and denim belong together like carrots and peas. The city offers an infinite source of inspiration to Amsterdenim. Everything revolves around the love for denim and Amsterdam.

 Nicky Libert local hero Amsterdam Jeans video

former construction worker, now Elite Model Nicky Libert [link to instagram] is one of two local heroes in the video

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WIN the AMS1275 weekender bag!

24 juni 2018 21:26:08 CEST

 WIN one of the 'AMS1275' weekender bags from this video;

All you need to do is comment on this instagram post;

amsterdenim weekender bag contest

Two lucky winners will be announced on Instagram @amsterdenim on Sunday July 1st!

Amsterdenim KOOS weekender bag in navy blue

 Amsterdenim KOOS carryall weekender bag in navy blue

Amsterdenim KOOS weekender bag in army green

Amsterdenim KOOS carryall weekender bag in army green

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