The Spring / Summer 2019 collection is founded on three pillars, referring tot he three Andreas crosses from the coat of arms of the city of Amsterdam. These are “De Dam” – the heritage styles for the pure denim lover. “Amsterdam-Zuid” with the classic fits and luxury image and last but not least “Amsterdam-Noord” – the most creative and progressive part of the collection.
Important theme fort his season is “New Amsterdam” a reference tot he history of New York and the connectionof this city with Amsterdam. The “JAN-KEES” baseball t-shirt refers to Amsterdenim jeans fits “JAN en KEES” and offers an explanation for the name “YANKEES”
The well-known “inside-out”inner-pocket from the “FREDDY” jeans jacket can now also be found in Summery checked shirts “FRANK” and “RONALD”. Het artwork of artist Martijn Krabman is used on a vintage t-shirt in a nice slub quality as well as laser printed on the back of the “FREDDY” jeans jacket in grey selvedge denim from Italy.
AMSTERDENIM SS19 T-SHIRT: “KRABMAN” JEANS “REMBRANDT” 12,5 OZ CANDIANI SELVEDGE
The jeans collection offers three basis fits: JAN slim fit, JOHAN tapered fit en KLAAS loose fit. These three fits each are available in washes “Rauw Blauw”, “Betondorp Grijs” en “Oud Blauw”. There are additional washes for styles JAN and JOHAN, the “BROOD” wash being the eye-catcher:
AMSTERDENIM SS19 JOHAN 12,5 OZ TAPERED FIT JEANS in “BROOD” WASH – MADE IN ITALY
In addition tot he three base fits, Amsterdenim offers the “REMBRANDT”.
This is a regular straight fit selvedge jeans in different versions and qualities. The “standard” Candiani Denim in “5 years wash” is hand-tanned and numbered in Amsterdam, upon request.
The REMBRANDT also comes as Sashiko repaired, in grey selvedge – raw as well as washed – with the Golden Bend signature back pocket stitching in contrast, painted in white. Finally the raw “Nieuw Amsterdams Peil” or N.A.P. selvedge version of the REMBRANDT fit;
Interesting fun fact is the the Nieuw Amsterdams Peil is the basis fort he water level standard in all of the European Union and beyond!
The Amsterdenim SS19 collection is shown at Premium Berlin July 3-5, Hall 3 stand A09 and at Modefabriek Amsterdam, July 8-9 in North Hall stand N162.
Amsterdenim recently won the “Best Video Award 2018” at the Dutch “Best Social Media Awards” for the “Amsterdam Jeans Brand” video, made in collaberation with De Speld & Partners.
The video is shown at the Premium tradeshow in Berlin and the Modefabriek in Amsterdam. This award as well as the video generated lots of exposure and positive comments. Amsterdam and denim belong together like carrots and peas. The city offers an infinite source of inspiration to Amsterdenim. Everything revolves around the love for denim and Amsterdam.
former construction worker, now Elite Model Nicky Libert [link to instagram] is one of two local heroes in the video