Denim vs Art jeans Steven Oprinsen NOW on Catawiki

November 9, 2018 9:52:14 AM CET

NOW on Catawiki! #denimvsart jeans by Steven Oprinsen

This auction is organised to raise funds for @voedselbankamsterdam 

Size 32/32 regular straight fit 12.5 Oz selvedge jeans model 'REMBRANDT' Dutch design made in Italy, painted in Amsterdam using 'Amsterdam' paint. The proceeds of this auction will be donated in full, no expenses will be deducted.

0 Comments | Posted in Denim By Ewout Key Rameijer

Amsterdam Denim City

January 29, 2018 6:00:43 PM CET

Amsterdam is widely known as the denim capital of Europe, with the world's highest number of denim labels per square metre being located here. This map shows which brands can call the Dutch capital their home.


[Quote from: iamsterdam]

When it comes to denim, Amsterdam is the place to be

It's the birthplace of denim innovators like G-Star RAW and Scotch & Soda and the European hub of internationally established brands like Calvin Klein and Tommy Hilfiger, and now Amsterdam is launching the first ever Denim City Headquarters. It takes one look at the streets of Amsterdam to know: these people sure love their denim. With an average of five pairs of jeans per person, Amsterdam natives are leading the global charts when it comes to denim ownership. But it’s not just the inhabitants who see the value of a proper pair of jeans.


Amsterdam has been a design & development mecca for a variety of denim brands for years and can now claim one of the highest densities of denim companies in the world. Not only did Dutch brands like G-Star RAW, Scotch & Soda, KOI and Denham the Jeanmaker start their denim empire here, internationally acclaimed labels like Calvin Klein have also recognised Amsterdam’s pivotal position in the denim sector, by opting to open a European Headquarters in the Dutch capital. They will be joining Tommy Hilfiger Denim and Pepe Jeans, the denim veterans that have long been present in the region.


Innovation platform

Looking at Amsterdam’s position as a denim nerve centre, it only made sense to also incorporate an actual denim campus, where both new talent and established brands could come together and work on a brighter blue future. With the opening of Amsterdam Denim Headquarters in the spring of 2015, this is becoming reality. 

Aiming to connect and inspire all players in the denim industry, it was Amsterdam’s House of Denim Foundation, founded by James Veenhoff and Mariette Hoitink, that came up with the idea of creating a denim campus. “We were looking for a place where we could bring new talent and established brands together,” James Veenhoff explains. “There’s such an incredible talent pool in this city when it comes to denim, it would be a waste if we didn’t share that knowledge and build a platform for further innovation.”

The Denim Headquarters operate as a campus for denim craftsmanship, enterprise and sustainable innovation, housed in De Hallen, the former tram-works on Amsterdam’s Kinkerstraat. It consists of six independent but collaborating parts, including a workshop training centre, a denim archive, a clean laundry expertise lab and an embassy for the international denim community.

Amsterdam Denim City


Denim domination

As far as Veenhoff’s concerned, Amsterdam Denim Headquarters is creating some interesting opportunities for the denim industry. “This campus is attracting innovators, experts, eager students and many others. It’s an incredibly inspiring place for anyone who’s affiliated with denim in any way.” Since many international players have already set up their European Headquarters in Amsterdam, there's another advantage for potential newcomers. Veenhoff: “Brands and Denim mills that are considering a move to Amsterdam will have an incredible talent pool at their disposal. From design and development to merchandise and social media: all the know-how is already here.”

Amsterdam’s rise to denim domination is being recognised around the world, Veenhoff observes. “After the our first edition of the bi-annual Amsterdam Kingpins show and annual Amsterdam Denim Days May 2014, Adriano Goldschmied – internationally considered the Godfather of Denim – called Amsterdam the new place to be when it comes to denim. And when he says it, you know it’s true!” [end of quote] 

Related post


Essential list of denim-related organisations in Amsterdam:


Amsterdam Denim Days


Denim City      


jean school amsterdam     


kingpins Show Amsterdam     


House of Denim

0 Comments | Posted in Denim By Amsterdenim jeans brand


April 18, 2017 2:33:19 PM CEST


Great Amsterdam Denim Days article by Long-John

0 Comments | Posted in Denim By Amsterdenim

New York Denim Days

January 20, 2017 3:30:13 PM CET

SAVE the DATE: 29 September — 01 October Metropolitan Pavillion
After three years of watching from afar as European denim geeks revelled in their indigo obsessions during Amsterdam Denim Days, American denimheads will finally get to do the same. New York Denim Days will bring the denim festival concept stateside from September 29 to October 1. More info and tickets:

0 Comments | Posted in Denim By Amsterdenim

Global Denim Awards 2016

October 27, 2016 9:16:35 AM CEST

Photo by team Peter Stigter

Amsterdenim founder Ben Fokkema (left) and friends at the Global Denim Awards afterparty. Photo by Team Peter Stigter.

global denim awards amsterdam 2016

ITV denim & Anbasja Blanken win Global Denim Awards 2016, and Arvind Mills walks away with the Best Fabric Award. Congratulations!


0 Comments | Posted in Denim By Amsterdenim


August 22, 2016 1:33:25 AM CEST

Johnny Amsterdenim worker jacket

Long John BLOG on Amsterdenim Jacket Model: "Johnny"

Long john blog

Comments | Posted in Denim By Amsterdenim

The smallest denim office in the World

August 18, 2016 9:25:46 PM CEST

The "smallest denim office in the world" pants were designed by Amsterdenim founder Ben Fokkema and made by Bram Siebers, as a special assignment for the Jean School in Amsterdam.

Smallest denim office in the world

Amsterdam Denim Days

smallest denim office in the world

Amsterdam Denim Days


Amsterdam Denim Days

Amsterdam Denim Days


Amsterdam Denim Days

Amsterdam Denim Days


Amsterdam Denim Days

Amsterdam Denim Days


Amsterdam Denim Days

Amsterdam Denim Days


Smallest denim office in the world in Duesseldorf

The smallest denim office in the world on tour in Duesseldorf, Germany.


Smallest denim office in the world in Duesseldorf

Groeten uit Amsterdam


Smallest denim office in the world in Duesseldorf


Smallest denim office in the world in Duesseldorf

Cavallaro di Napoli meets Amsterdenim


Funkie House


0 Comments | Posted in Denim By Amsterdenim