Denim vs Art jackets - Golden Photo opp

In November 2017 we auctioned off five Italian made denim jackets on Catawiki. The jackets were customised by five different artists and donated to the auction to raise funds for the food bank in Amsterdam. Read more about this project in an article by Wouter Munich's on Long John's denim blogWe are happy to have been able to transfer € 1.175 to the good cause, thanks again to our artists and all generous bidders!

Now the story continues, as two of these jackets were donated back to us! We decided to put them to good use and display them in Berlin (Premium Tradeshow, Jan 16-18, 2018) and Amsterdam (Modefabriek, Jan 21-22, 2018) and run a unique promotion on Instagram!

How does this work? Come and visit our booth on one of these shows and;

1. Take your picture with the jacket on display

2. Post it on your own social media, using hashtags #amsterdenim and #denimvsart

3. The post with most likes on Januari 31st wins the jacket on the picture!


The first jacket will be on display at our booth H3A09 at Premium Berlin, Jan 16-18:

Denim vs Art jacket - Eric van Boxtel


Denim vs Art Jacket #1 by Eric van Boxtel -


The second jacket will be on display at our booth in hall North at Modefabriek Amsterdam, Jan 21-22:

Denim vs Art jacket - Martijn Krabman


Denim vs Art Jacket #3 by Martijn Krabman -