Click image or HERE to view on Instagram
5 november 2019 16:50:58 CET
2 november 2019 23:35:02 CET
A short story about the history of jeans and selvedge denim.
Jeans were originally designed as work wear. The railroad workers, ranchers, miners and all the other tough jobs had a demand for sturdy clothing that lasted for a long time and was easy to repair.
Now-a-days denim jeans are a wardrobe essential and aren’t being considered work wear apparel anymore. The demand for denim has risen substantially in the past decades and a lot of companies have put more and more focus on the development of their denim collections.
Denim Rose - picture by Amsterdenim.
When buying a pair of denims, you might have encountered selvedge denim. You might even recognize it instantly by the selvedge line that you can find on the inside, and sometimes outside, of jeans. But what does it mean? To understand where this selvedge denim comes from we have to go back to the very beginning of jeans production. The first jeans ever was made in 1873 by a man called Jacob W. Davis, a tailor who had a small shop in Reno, Nevada. He designed a pants that was made from denim fabric he bought from Levi Strauss & Co and added the rivets to strengthen the pants weakest spots, making it a pants that had a more durable fabric than its competitors.
Denim fabric back then was made on shuttle loom machines. A shuttle loom machine produced denim on a roll about 32’’ in width. The edge of this fabric got its iconic look due to the way the denim threads are not cut at the end of the fabric, but rather spun back in to the cloth. This gives the denim fabric its clean finished edge. As the demand for denim grew and the factories were producing more and more denim. The factories needed a fast and easy way to see which denim was who’s in the factories warehouses. That’s when they started adding a SELVEDGE-ID. Cone Mills, for example, had a RED-ID and the Amoskeag Mill had a GREEN-ID. Nowadays the selvedge ID’s are purely for decoration purposes.
Different Selvedge ID’s - Picture by Taylor Taylor.
Back to the growing demand of denim! After the second world war a lot of denim mills sold their shuttle loom machines to Japan. This because a new type a of machine was introduced, the projectile loom, which is still used to make most of the denim found in stores today. The denim from the new projectile loom machines quickly became the most popular fabric for jeans. The yarn used in the shuttle looms was the same as before, but the shuttle loom and projectile loom still had a lot of differences. The projectile shuttle loom produced denim not on a 32’’ inch roll, but they were able to make rolls up to twice as wide. Not only was the roll wider than with a traditional shuttle loom, they could also produce denim rolls more than twice as fast. A traditional shuttle loom produces about 100 meters of fabric a day and the new projectile loom produced around 300 meters a day. The projectile loom doesn’t have the selvedge as seen on the shuttle loom, because the threads are cut at the end. Due to the faster and more effective way of producing the fabric, it greatly reduced the cost of making denim.
As most brands now mostly feature denim made on projectile looms, there has been a big change in demand for selvedge denim in the past years. Most selvedge denims found today are still made on old shuttle loom machines. The selvedge denim is now seen as a more luxury type of denim. This because the production time of the selvedge denim is way slower and more labour intensive.
Want to get your hands on a selvedge jeans? Check out www.amsterdenim.com / Style Rembrandt Amsterdenim uses selvedge denim made by the family run Candiani Mill in Italy. The Candiani Mill stands for sustainability and innovation and proudly call themselves the greenest mill in this blue world.
Written by: Berend Boksma @berendboksma
Rembrandt 13 Oz Selvedge denim with NAP added to the cuffs of the jeans - Picture by Amsterdenim.
4 oktober 2019 15:52:10 CEST
20 september 2019 14:35:14 CEST
Dit bericht bekijken op Instagram
On Sunday September 22nd, Three men will run the Dam tot Dam Loop wearing our REMBRANDT selvedge jeans to raise funds for Kika, a charity for children with cancer. This is an initiative of Geoffrey van der Laan we're happy to support. Besides making a donation, we are offering a chance to win a pair of these selvedge jeans and a t-shirt. All you need to do is make a prediction on their average time for the 10 English Mile (approx. 16 KM) See Instagram post for more!
19 september 2019 13:13:02 CEST
Sample Sale September 27 & 28, Spijkerkade 11 Amsterdam: Facebook Event
17 september 2019 09:26:19 CEST
17 september 2019 07:08:10 CEST
10 september 2019 02:45:47 CEST
Recap Opening Amsterdenim Flagship Store
On the 3rd of September Amsterdenim celebrated the opening of their flagship store in Amsterdam. While the store is only 25m2 big, it shows perfectly the brand’s DNA. They can’t show the entire collection, but the most important items are available. The store is based on the first floor above Naked Espresso at the busy and famous Dam in the city centre. The location is perfect to showcase the denim brand.
During the opening they organized many activities as a guerilla denim show, musicians were playing dressed in Amsterdenim, you could have a new haircut, have a snack and a drink or two. And last but not least, you could check out the most important items from the Amsterdenim collection. The store is now open, and here’re some pictures and recap movie of the opening in case you have missed it. READ MORE ..
Amsterdenim Flagship Store
Dam 8 Amsterdam
8 september 2019 13:14:26 CEST
30 augustus 2019 12:55:12 CEST
AMSTERDAM, August 27th 2019 – “The best non-tourist attraction in Amsterdam”, is how they introduce their latest jewel in their denim crown. Amsterdenim has opened a stylish boutique shop in the heart of “denim city” Amsterdam. It offers an exceptional shopping experience for men, with abundant indigo blue, wooden details and gold-colored eye catchers. The store is situated on Dam Square 8, next to the Royal Palace. The unique collaboration with downstairs-neighbors Naked Espresso, voted best espressobar in town, has led to the most complete Amsterdenim brand experience. It has become the home of several authentic Amsterdam brands for premium goods, like Pig & Hen bracelets, Adam Underwear, Mates Gold Rum and The Stillery. Amsterdenim, a jeans brand established in 2014, offers a collection consisting of denim, T-shirts, jackets and sweaters. The Amsterdam personality of the brand can be found in many details, for example the signature stitching on the back pockets. It is stitched in the shape of the "Golden Bend", the most prestigious part of the Herengracht in Amsterdam. The rivets and button fly feature the crosses from the city’s Coat of Arms. The “best non-tourist attraction in Amsterdam” refers to the multiple award winning “Amsterdam Jeans” campaign, a collaboration with De Speld. As written on the steps of the stairs leading up to the store: ‘Some tourists think Amsterdam is a city of sin, in truth it is a city of freedom.’ Exactly what the brand stands for and probably why famous Amsterdammers such as André Hazes Jr., Johnny de Mol and Douwe Bob like wearing it. Open daily: 10AM – 6 PM amsterdenim.com Dam 8, Amsterdam
4 augustus 2019 13:17:08 CEST
Marketing is not a tool, it is what we do'. Click HERE for the interview in Dutch.
16 juli 2019 17:13:20 CEST
We're nominated ... again! https://crossborderevent.nl
24 juni 2019 11:14:51 CEST
18 juni 2019 13:55:13 CEST
Dit bericht bekijken op Instagram
12 juni 2019 12:09:21 CEST
In 2018, our locals campaign (watch on YouTube) won 2nd place at the annual CrossBorder Awards. This year we're making a comeback as guest speaker and might secure another nomination for this year's "I AM YOUMAN" campaign for the collaberation with Zalando ... STAY TUNED!
26 mei 2019 11:14:04 CEST
21 mei 2019 18:13:27 CEST
7 mei 2019 06:51:41 CEST
Amsterdenim PRIDE collection EXCLUSIVE at Zalando
Read more about this exclusive collection in our NEWSLETTER
12 april 2019 07:13:10 CEST
10 april 2019 20:36:32 CEST
Curious what you get when subscribing to our newsletter? Check our ARCHIVE Here a Sneak Peek:
Order your DOUWE Denim Shirt HERE
Order your JOHAN tapered slim fit in BROOD wash HERE
8 april 2019 11:26:37 CEST
7 april 2019 15:39:00 CEST
3 april 2019 18:48:02 CEST
The Oldest Stock Certificate in the World
We are part of the past and future of Amsterdam. We are proud of what Amsterdam stands for; freedom, creativity, trade, architecture, fashion, reclaiming land, living with water. The backside of this label displays the oldest share in the World. Issued in 1606 by the Dutch East India Company (V.O.C.) the world's first company to issue stock. This is to certify that this is a genuine Amsterdenim AAA quality product.
19 maart 2019 15:32:07 CET
Dank aan Diana Theys Styling XXX
19 maart 2019 11:14:44 CET
12 maart 2019 13:27:01 CET
4 maart 2019 19:38:27 CET
1 maart 2019 09:58:58 CET
28 februari 2019 16:53:21 CET
JOHAN tapered slim fit jeans in "steen" wash article no. AM1901125-507
On the 190th birthday of the original blue jeans founder Levi Strauss, we pay tribute to Levi's (R) with the Amsterdam version of their iconic 90's 'bathtub' commercial. In case you have never seen it, check it out on YouTube, search: 'Levi's Bathtub'
Video by Tim Kasper www.tmkspr.com starring Douwe Bob www.douwebob.nl
11 februari 2019 14:01:20 CET
4 februari 2019 12:14:23 CET
Check www.instagram.com/amsterdenim for more!
30 januari 2019 17:33:31 CET
4 januari 2019 14:48:39 CET
You're invited to Sunday's hottest rooftop party on the 20th of January at W Hotel Amsterdam. Join us from 5PM to 11PM with Artist of the Month AMSTERDENIM and music by Covergirl Sunny Jansen and more. REGISTER HERE (Facebook event)
Mix and mingle with the finest local and international crowd and get inspired by a platform where music, fashion and design come together. Experience the breathtaking view and enjoy the sunset.
★ ARTIST OF THE MONTH
Sharing their love for Amsterdam and passion for denim, AMSTERDENIM invites you for a sneak peek of our their collection.
★ GUEST LIST
Click 'going' and you will be on the guest list +1 (free entrance). For groups please send an email to email@example.com.
★ FEEL FREE TO DRESS UP
Sunday Social is the perfect occasion to dress up. Surprise us.
★ BOOK YOUR TABLE (optional)
Table reservations, birthday celebrations or special requests?
Please send us an email: firstname.lastname@example.org.
- Table for 2 €150: 1 Bottle of champagne (Veuve Clicquot)
- Table for 4-6 €250: 2 Bottles of Veuve or 1 bottle of spirit + 8 mixers
- Table for 8-10 €500: 4 Bottles of Veuve or 2 bottles of spirit + 16 mixers
"Get inspired, socialize & dance"
Concept & Production: Chantalle Laurent | Laurent Productions
Facebook: Sunday Social
Artist of the month collaboration: email@example.com
20 december 2018 10:33:09 CET
This custom FREDDY jacket is the last one of 20 pieces made. The Douwe Bob x Amsterdenim artwork is screenprinted in Amsterdam on Italian made Candiani denim from Denim City Amsterdam It is made with much love, passion and brings good vibes!
CONTEST on Instagram: Help us spread these good vibes and the gospel of sustainable denim by posting a picture of good vibes / amsterdam / denim using the tag: #DouweBobParadiso2019 and win this unique piece of denim art
18 december 2018 11:43:17 CET
Christmas Instagram give away with @dutchie | closes December 19th 2018!
1 december 2018 06:10:15 CET
2018 has been a fantastic year for us, here all highlights in 60 seconds;
See all of them on Instagram @amsterdenim
27 november 2018 11:25:58 CET
27 november 2018 11:25:12 CET
Amsterdenim now available at Zalando!
"The Amsterdenim Effect"
"Infinite patience brings immediate results"
"She can steal my heart but not my Jacket."
Cosmic Cowboys https://www.cosmiccowboys.com/ben-jacket.html
14 november 2018 16:57:36 CET
9 november 2018 09:52:14 CET
NOW on Catawiki! #denimvsart jeans by Steven Oprinsen
This auction is organised to raise funds for @voedselbankamsterdam
Size 32/32 regular straight fit 12.5 Oz selvedge jeans model 'REMBRANDT' Dutch design made in Italy, painted in Amsterdam using 'Amsterdam' paint. The proceeds of this auction will be donated in full, no expenses will be deducted.
5 november 2018 15:53:49 CET
31 oktober 2018 14:30:19 CET
29 oktober 2018 17:27:02 CET
NSGK and Amsterdenim Ambassador Douwe Bob making it Rain at Denim Days Amsterdam 2018. Photo (c) Team Peter Stigter.
The lottery at @denimdaysfestival was a lot of fun and we're grateful for all the contributions but we wish we'd raise a lot more for @nsgk1 Stichting Het Gehandicapte Kind! Today we were able to donate € 1.000 THANKS to @douwebob @douwebobfanclub and your support.
20 oktober 2018 19:14:14 CEST
At upcoming Denim Days in the Gashouder at the Westergasfabriek in Amsterdam, we're auctioning a very special item to raise funds for NSGK (Stichting Het Gehandicapte Kind), a foundation that helps to adapt playgrounds for disabled children. NSGK ambassador Douwe Bob will auction Lot 1 and is available for a Meet & Greet on Saturday October 27th around 13:00 hrs at the Amsterdenim booth.
Lot 1: Douwe Bob Denim poster (size: 50 cm x 53 cm) with the image of his new album cover on it. This lot is numbered 1 out of 20, signed by Douwe Bob with a personal message and comes in a frame.
Click image or HERE to see laser printing video on Instagram
Lottery: Three more Douwe Bob denim posters (numbered 2, 3 and 4) can be won in a lottery. Tickets cost € 2 each. 100% of the proceeds of this lottery as well as the auction go to NSGK, no expenses or anything will be deducted.
Payments: Must me made immediately after the auction, we accept cash as well as card payments (PIN). Amsterdenim will transfer the full amount to NSGK on Monday October 29th, 2018.
18 oktober 2018 20:43:29 CEST
We are proud to have been nominated for the Grand Prix Content Marketing 2018, category "Creation" for our "Amsterdam Jeans Brand" campaign, a collab with De Speld & Partners This campaign was also nominated for a CrossBorder Award for "Best International Marketing Campaign 2018" and won the "Best Video 2018" at Best Social Awards NL.
Amsterdenim genomineerd voor CrossBorder Award
WINNER best video at Best Social Media Awards 2018!
17 oktober 2018 15:38:45 CEST
BREAKING NEWS // Following the decision to remove the Iamsterdam sign , the B & W of @gemeenteamsterdam has today decided to replace 'Amsterdam' with 'Amsterdenim' on all the city signs. According to a spokesperson for the municipality, this fits better with the desire to be a 'blue city' in addition to a 'green city' With the @denimdaysfestival on the doorstep, according to insiders this is the moment to put Amsterdam on the map as 'Denim City' permanently. > http://www.amsterdamdenimdays.com/ams/
NIEUWSFLITS // In navolging van het besluit het Iamsterdam sign weg te halen, heeft het college van B&W van @gemeenteamsterdam vandaag besloten om op alle plaatsnaam borden 'Amsterdam' te vervangen door 'Amsterdenim'. Volgens een woordvoerder van de gemeente past dit beter bij de wens om naast een 'groene stad' vooral ook een 'blauwe stad' te zijn. Met het @denimdaysfestival voor de deur, is dit volgens insiders hèt moment om Amsterdam definitief als 'Denim City' op de kaart te zetten. > http://www.amsterdamdenimdays.com/ams/
10 oktober 2018 13:17:44 CEST
Kom op zaterdag 27 Oktober om 13:00u naar de @amsterdenim stand op het @denimdaysfestival in de Gashouder op de Westergasfabriek voor een Meet & Greet met @douwebob Maak kans op een genummerd (20 totaal) en gesigneerd exemplaar van dit denim doek met laser print van de cover van zijn nieuwe album!
Lot #1 wordt ter plekke geveild door Douwe Bob, opbrengst ten bate van Stichting het Gehandicapte Kind https://www.nsgk.nl/
Lots #2/3/4 worden ter plekke verloot
Lots #5 -20 zijn te koop tijdens de "Shape I'm In Tour" vanaf 9 November, meer info: www.douwebob.nl
10 oktober 2018 10:40:39 CEST
Good to see you in Antwerp at our #amsterdenimtanning event!
4 oktober 2018 22:40:16 CEST
Kunstenaar Martijn Krabman en Douwe Bob met het ontwerp voor de official merchandise voor "The Shape I'm In Tour" 2018 / 2019 tijdens de lancering van het nieuwe nummer "Shine" bij FC Hyena in Amsterdam Noord. Méér: @amsterdenim op instagram
Schetsen door Krabmansigns.
De merchandise zal vanaf November 2019 beschikbaar zijn op alle tour adressen (zie: http://douwebob.nl/ voor actueel schema). Verder werken we aan een paar hele speciale collecor's items, stay tuned!
2 oktober 2018 08:05:07 CEST
That was EPIC! Many thanks to @brokenbrass
We are proud to have you as Amsterdenim Ambassadors spreading good vibes all over the globe!