Buy a Denim Get an A-dam

April 21, 2020 12:24:47 PM CEST

Out with the old, in with the new! Buy a denim, get a free A-dam boxer. We are adding a random A-dam boxer short to EVERY jeans order in our webshop starting today, till next tuesday 28.04 Hopefully this will help cheer people up a little as Kingsday (April 27th) is cancelled in The Netherlands due to ... well, you know why. The size of the boxer will match the size of the jeans. (photo: @lisagroothuijzen from the @adam.official archives)

Go to SHOP

0 Comments | Posted in Amsterdenim

Nieuwe Polo

April 15, 2020 1:48:30 PM CEST

RIJKMAN polo now in 4 colors!


Comments | Posted in Amsterdenim

Sample Sale, home shopping via Instagram LIVE feed

March 30, 2020 10:14:00 AM CEST


As our regular sample sale was cancelled due to the COVID-19 virus, we decided to host an instagram live event. This way you can shop some unique samples from the comfort of your home. This is what we call a whole new way of home shopping! #stayhome #homeshopping

On Friday April 3rd at 13:30, tune in to:

0 Comments | Posted in Amsterdenim

Douwe Bob denim on denim at DWDD

March 12, 2020 11:01:47 AM CET

Douwe Bob wearing the DOUWE denim shirt and JOHAN jeans at De Wereld Draait Door in Amsterdam. Click HERE to listen to "Until Then" on Spotify or Apple Music

Comments | Posted in Amsterdenim

NEW: SJAAN slim fit jeans for women

March 5, 2020 2:42:58 PM CET

We are proud to present SJAAN, the first ever style we developed for women. It took us five years to finally come with women's jeans. Our SJAAN slim fit jeans has been tested by many different women during the past 2 years. Follow #amsterdenim_sjaan on Instagram to see them. (photo: Danielle Lakeman by Andrew Stripp @amsterdamcanals)

amsterdenim slimfit jeans SJAAN amsterdam denim

The philosophy of SJAAN is very simple and exactly what you might expect from a menswear brand: SJAAN only comes in one fit (slim fit) and in one wash, 'Oud Blauw' (Old Blue). As there is so much to choose from in this World and as this might cause stress, we offer a simple solution: SJAAN. As we say in Dutch: "Wat moet ik aan? pak een SJAAN

SHOP | amsterdenim slimfit jeans SJAAN amsterdam denim

The name SJAAN refers to the barmaid everyone who's ever been to Amsterdam knows and loves. She gets along with everyone as she's flexible but she's also strong and reliable. Coming soon: Miss SJAAN contest at our flagship store on Dam square (Dam 8, next to Naked Espresso) where we will be looking for a new modelling talent for a photo shoot. The winner will earn a role in a new video commercial. (Photo credits: Maxine Grasman by Doornbos fotografie.)

SHOP | amsterdenim slimfit jeans SJAAN amsterdam denim



0 Comments | Posted in Amsterdenim

Daydreaming on Bali

March 2, 2020 1:09:40 PM CET

From The Baarsjes to Bali, Bauke Bakker @baubeles rides his dirtbike on the beaches of Bali and his Lekker bicycle on the streets of Amsterdam. Featured FREDDY denim jacket made with Candiani denim, Groeten uit Amsterdam t-shirt, DENNIS denim vest, MOKUM denim short in betondorp grey, Rusty Gold Motorshop Amsterdam Duijff tee, JOHAN tapered slim fit jeans in Swart aka black. Amsterdenim - The Amsterdam Jeans Brand. Made by Bauke Bakker productions for Amsterdenim - all rights reserved (c) 2020

Comments | Posted in Amsterdenim


February 10, 2020 5:42:53 PM CET

Comments | Posted in Instagram


Join Amsterdam's hottest rooftop party on the 19th of January at W Hotel Amsterdam, starting 6PM sharp until midnight. A collaboration with Amsterdenim and music by Covergirl Sunny Jansen and Nathalie Patty.

Mix and mingle with the finest local and international crowd, enjoy the breathtaking view and get inspired by a platform where music, art, fashion and design come together.

Guest list: Click HERE to RSVP

Comments | Posted in Amsterdenim

SNEAK PREVIEW FW20 collection

January 11, 2020 8:09:18 PM CET

The theme is RAUW, a black & blue nautical theme. Come and see the full range at Panorama Berlin JAN 14-16 MODEFABRIEK Amsterdam JAN 26-27 or celebrate the collection launch with us at the hottest rooftop party in town, W Sunday Social by Chantalle Laurent at W Amsterdam - Looking forward to see you soon! (photos: Carola Doornbos)

Comments | Posted in Amsterdenim

Charity auction for Amsterdam Food Bank

November 26, 2019 12:06:58 PM CET

Join us for the 3rd edition of #denimvsart where we auction a unique piece of denim art for the Voedselbank Amsterdam This year, Amsterdam artist Steven Oprinsen created the "Amsterdenim Amsterdam Anniversary Jacket" celebrating both the 5th birthday of Amsterdenim as well as the 744th birthday of the city of Amsterdam. The jacket (style: FREDDY) is made with 100% organic cotton denim from the world famous Candiani Denim mill, "The Greenest Mill in this Blue World". 

The art on the back of this jacket (size: XXL) was made at the 5th edition of Amsterdam Denim Days, on Amsterdam's birthday October 26th. It refers to the Dutch Golden Age and many other things Amsterdam is famous for, such as freedom, creativity, equality and of course denim! Bidding starts at 99 cents, closes at December 6th 13:45. We are donating 100% of the proceeds to the Amsterdam Food Bank. FREE worldwide shipping included.

NOW on E-bay!

Comments | Posted in Amsterdenim


November 14, 2019 3:04:07 PM CET

Click photo or HERE to see who our friends are, who made your clothes and which causes we support.

The future of fashion is sustainable. We do our best to produce in a sustainable way by keeping it close at home (our jeans are produced in Italy and Turkey) working with certified factories, using as little water and chemicals as possible and working more and more with laser finishes. Most people don't know that over 60% of waste comes not from production but from usage. Therefore, we advise to "Buy Less, Buy Better" and to "Wear more often, Wash less often". It is similar to the food industry, where you have less impact when eating meat from a quality butcher once every one or two weeks instead of going for cheap fast food or meat from the supermarket on a daily basis. 

For a sustainable future transparency is key. We need everyone to be involved so we need to show what we're doing so people can get more involved and keep an eye on things. Click HERE to see whom we work with, "Who Made Your Clothes" and which causes we support. We are sharing this not to show you how good we are but so you can help us to become better. This is an invitation to take a closer look and to give us advice and to ask us questions.

Many thanks in advance for your attention!

0 Comments | Posted in Amsterdenim

Selvedge Denim - a short background story

November 2, 2019 11:35:02 PM CET

A short story about the history of jeans and selvedge denim.

Jeans were originally designed as work wear. The railroad workers, ranchers, miners and all the other tough jobs had a demand for sturdy clothing that lasted for a long time and was easy to repair.

Now-a-days denim jeans are a wardrobe essential and aren’t being considered work wear apparel anymore. The demand for denim has risen substantially in the past decades and a lot of companies have put more and more focus on the development of their denim collections.

Denim Rose - picture by Amsterdenim.

When buying a pair of denims, you might have encountered selvedge denim. You might even recognize it instantly by the selvedge line that you can find on the inside, and sometimes outside, of jeans. But what does it mean? To understand where this selvedge denim comes from we have to go back to the very beginning of jeans production. The first jeans ever was made in 1873 by a man called Jacob W. Davis, a tailor who had a small shop in Reno, Nevada. He designed a pants that was made from denim fabric he bought from Levi Strauss & Co and added the rivets to strengthen the pants weakest spots, making it a pants that had a more durable fabric than its competitors.

Denim fabric back then was made on shuttle loom machines. A shuttle loom machine produced denim on a roll about 32’’ in width. The edge of this fabric got its iconic look due to the way the denim threads are not cut at the end of the fabric, but rather spun back in to the cloth. This gives the denim fabric its clean finished edge. As the demand for denim grew and the factories were producing more and more denim. The factories needed a fast and easy way to see which denim was who’s in the factories warehouses. That’s when they started adding a SELVEDGE-ID. Cone Mills, for example, had a RED-ID and the Amoskeag Mill had a GREEN-ID. Nowadays the selvedge ID’s are purely for decoration purposes.

Different Selvedge ID’s - Picture by Taylor Taylor.

Back to the growing demand of denim! After the second world war a lot of denim mills sold their shuttle loom machines to Japan. This because a new type a of machine was introduced, the projectile loom, which is still used to make most of the denim found in stores today. The denim from the new projectile loom machines quickly became the most popular fabric for jeans. The yarn used in the shuttle looms was the same as before, but the shuttle loom and projectile loom still had a lot of differences. The projectile shuttle loom produced denim not on a 32’’ inch roll, but they were able to make rolls up to twice as wide. Not only was the roll wider than with a traditional shuttle loom, they could also produce denim rolls more than twice as fast. A traditional shuttle loom produces about 100 meters of fabric a day and the new projectile loom produced around 300 meters a day. The projectile loom doesn’t have the selvedge as seen on the shuttle loom, because the threads are cut at the end. Due to the faster and more effective way of producing the fabric, it greatly reduced the cost of making denim.

As most brands now mostly feature denim made on projectile looms, there has been a big change in demand for selvedge denim in the past years. Most selvedge denims found today are still made on old shuttle loom machines. The selvedge denim is now seen as a more luxury type of denim. This because the production time of the selvedge denim is way slower and more labour intensive.

Want to get your hands on a selvedge jeans? Check out / Style Rembrandt Amsterdenim uses selvedge denim made by the family run Candiani Mill in Italy. The Candiani Mill stands for sustainability and innovation and proudly call themselves the greenest mill in this blue world.

Written by: Berend Boksma @berendboksma

Rembrandt 13 Oz Selvedge denim with NAP added to the cuffs of the jeans - Picture by Amsterdenim.

Amsterdenim Let's Dance from Amsterdenim on Vimeo.

REMBRANDT 12.5 Oz selvedge jeans - Made in Italy with Candiani Denim from Amsterdenim on Vimeo.

0 Comments | Posted in Amsterdenim

Van een stad een kledingmerk maken. Dat doet Amsterdenim dat, zoals de naam al doet vermoeden,
Amsterdam als inspiratiebron en leidraad gebruikt voor zijn ruige en rauwe spijkerbroeken. Op het
hoofdkantoor op de Spijkerkade – hoe kan het ook anders – spreekt RetailTrends met algemeen directeur
Ewout Rameijer over de eerste brandstore van het merk, de verbindende rol van jeans en hoe je Amsterdam
kunt gebruiken om een wereldmerk te worden.
Amsterdenim is vijf jaar geleden opgericht door Benjamin Fokkema. Fokkema werkte onder meer bij Lee,
Mustang en Scotch & Soda. “Wij zijn wel een beetje een offspring van Scotch & Soda, maar dan met een iets
ruiger randje”, vertelt Rameijer, zelf sinds 2016 directeur van het merk, in de oude loods waar het kantoor
gevestigd is. We treffen de directeur vlak voor de sample sale, waardoor langs de wanden kledingrekken vol
spijkerbroeken staan opgesteld en ook de tafel bezaaid ligt met jeans. De inrichting van de loods past zo extra
goed bij het ruige karakter van het merk, omdat in de loods Delftsblauw, staal, beton en hout met elkaar
gecombineerd worden. “Dit is wel heel overdreven rauw. Wat wij mooi vinden is juist het contrast. Dus net als
een oude motor mag het leer van het zadel wel verweerd zijn, maar dan is het chroom wel helemaal zonder
roestplekken.” Lees het volledige artikel HIER
0 Comments | Posted in Amsterdenim

Denim Dam tot Dam for Kika

September 20, 2019 2:35:14 PM CEST

Dit bericht bekijken op Instagram

Een bericht gedeeld door AMSTERDENIM (@amsterdenim) op


On Sunday September 22nd, Three men will run the Dam tot Dam Loop wearing our REMBRANDT selvedge jeans to raise funds for Kika, a charity for children with cancer. This is an initiative of we're happy to support. Besides making a donation, we are offering a chance to win a pair of these selvedge jeans and a t-shirt. All you need to do is make a prediction on their average time for the 10 English Mile (approx. 16 KM) See Instagram post for more!

0 Comments | Posted in Amsterdenim

Sample Sale Spijkerkade 11 Amsterdam

September 19, 2019 1:13:02 PM CEST

Sample Sale September 27 & 28, Spijkerkade 11 Amsterdam: Facebook Event

Comments | Posted in Amsterdenim

Recap Opening Amsterdenim Flagship Store

September 10, 2019 2:45:47 AM CEST

Recap Opening Amsterdenim Flagship Store

On the 3rd of September Amsterdenim celebrated the opening of their flagship store in Amsterdam. While the store is only 25m2 big, it shows perfectly the brand’s DNA. They can’t show the entire collection, but the most important items are available. The store is based on the first floor above Naked Espresso at the busy and famous Dam in the city centre. The location is perfect to showcase the denim brand.

During the opening they organized many activities as a guerilla denim show, musicians were playing dressed in Amsterdenim, you could have a new haircut, have a snack and a drink or two. And last but not least, you could check out the most important items from the Amsterdenim collection. The store is now open, and here’re some pictures and recap movie of the opening in case you have missed it. READ MORE ..

Amsterdenim Flagship Store
Dam 8 Amsterdam

0 Comments | Posted in Amsterdenim

Amsterdenim opens flagship store on Dam Square

August 30, 2019 12:55:12 PM CEST

AMSTERDAM, August 27th 2019 – “The best non-tourist attraction in Amsterdam”, is how they introduce their latest jewel in their denim crown. Amsterdenim has opened a stylish boutique shop in the heart of “denim city” Amsterdam. It offers an exceptional shopping experience for men, with abundant indigo blue, wooden details and gold-colored eye catchers. The store is situated on Dam Square 8, next to the Royal Palace. The unique collaboration with downstairs-neighbors Naked Espresso, voted best espressobar in town, has led to the most complete Amsterdenim brand experience. It has become the home of several authentic Amsterdam brands for premium goods, like Pig & Hen bracelets, Adam Underwear, Mates Gold Rum and The Stillery. Amsterdenim, a jeans brand established in 2014, offers a collection consisting of denim, T-shirts, jackets and sweaters. The Amsterdam personality of the brand can be found in many details, for example the signature stitching on the back pockets. It is stitched in the shape of the "Golden Bend", the most prestigious part of the Herengracht in Amsterdam. The rivets and button fly feature the crosses from the city’s Coat of Arms. The “best non-tourist attraction in Amsterdam” refers to the multiple award winning “Amsterdam Jeans” campaign, a collaboration with De Speld. As written on the steps of the stairs leading up to the store: ‘Some tourists think Amsterdam is a city of sin, in truth it is a city of freedom.’ Exactly what the brand stands for and probably why famous Amsterdammers such as André Hazes Jr., Johnny de Mol and Douwe Bob like wearing it. Open daily: 10AM – 6 PM Dam 8, Amsterdam

0 Comments | Posted in Amsterdenim

Interview for CrossBorderEvent in Dutch

August 4, 2019 1:17:08 PM CEST


Marketing is not a tool, it is what we do'. Click HERE for the interview in Dutch.

0 Comments | Posted in Media | Press

CrossBorder Award 2019 speaker Amsterdenim

June 12, 2019 12:09:21 PM CEST

In 2018, our locals campaign (watch on YouTube) won 2nd place at the annual CrossBorder Awards. This year we're making a comeback as guest speaker and might secure another nomination for this year's "I AM YOUMAN" campaign for the collaberation with Zalando ... STAY TUNED!

Comments | Posted in Amsterdenim

WIN a VIP arrangement for Father's Day!

May 21, 2019 6:13:27 PM CEST

0 Comments | Posted in Instagram

Amsterdenim PRIDE collection EXCLUSIVE at Zalando

amsterdenim pride zalando


Read more about this exclusive collection in our NEWSLETTER


0 Comments | Posted in Amsterdenim

Douwe Bob - Consider (Titelsong van Singel 39)

April 12, 2019 7:13:10 AM CEST

Douwe Bob wearing the BEN lumberjacket and REMBRANDT selvedge jeans in official video for "Consider" (Titelsong Singel 39) #blijfdouwe

0 Comments | Posted in Amsterdenim

Check our Newsletter Archive

April 10, 2019 8:36:32 PM CEST

Curious what you get when subscribing to our newsletter? Check our ARCHIVE Here a Sneak Peek: 

 Order your DOUWE Denim Shirt HERE

brood wash

Order your JOHAN tapered slim fit in BROOD wash HERE

Comments | Posted in Amsterdenim

The Oldest Stock Certificate in the World

April 3, 2019 6:48:02 PM CEST

The Oldest Stock Certificate in the World



We are part of the past and future of Amsterdam. We are proud of what Amsterdam stands for; freedom, creativity, trade, architecture, fashion, reclaiming land, living with water. The backside of this label displays the oldest share in the World. Issued in 1606 by the Dutch East India Company (V.O.C.) the world's first company to issue stock. This is to certify that this is a genuine Amsterdenim AAA quality product.


0 Comments | Posted in Amsterdenim

Johnny De Mol x Amsterdenim

March 19, 2019 3:32:07 PM CET

 Johnny De Mol in AAD sweatshirt in SBS6 Down Met Johnny

johnny de mol

 Johnny De Mol in BEN lumberjacket in SBS6 Down Met Johnny

Dank aan Diana Theys Styling XXX


JAN-KEES shirt now in selected stores!

March 12, 2019 1:27:01 PM CET

0 Comments | Posted in Amsterdenim

Levi's iconic Bath commercial tribute

February 28, 2019 4:53:21 PM CET

Douwe Bob x Amsterdenim "Amsterdam Jeans" tribute to Levi's from Amsterdenim on Vimeo.

JOHAN tapered slim fit jeans in "steen" wash article no. AM1901125-507

On the 190th birthday of the original blue jeans founder Levi Strauss, we pay tribute to Levi's (R) with the Amsterdam version of their iconic 90's 'bathtub' commercial. In case you have never seen it, check it out on YouTube, search: 'Levi's Bathtub'
Video by Tim Kasper starring Douwe Bob 

0 Comments | Posted in Amsterdenim