Visit BZC '13 for Amsterdenim Kids Collection

3 februari 2018 09:55:50 CET

Amsterdenim Kids Collection

Bezoek van BZC13 jeugd om ideeen voor een Amsterdenim Kids Collectie te bespreken. Visit of BZC13 youth to exchange idea's for an Amsterdenim Kids Collection. 

Amsterdenim Kids Collection

 Our future Amsterdenim design team at work!

Amsterdenim Kids Collection

 Lots of color and logo's. Most important however - according to all in our youth design team - is comfort!

Amsterdenim Kids Collection

 Debating on what's "cool" vs "not cool". Thank you for your great input and ideas!



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Mokum jacket now on display at Denim City

1 februari 2018 11:43:32 CET

Amsterdenim Mokum jacket on display at Denim City Amsterdam

We are proud to have our "MOKUM" jacket on display at Denim City in Amsterdam. Model: "FREDDY" designed by Ben Fokkema, made in Italy, released in 2015. This jacket was customised by artist Martijn Krabman as part of a project to raise funds for the Amsterdam Food Bank, presented during ADE 2017 as a tribute to the late Amsterdam major Eberhard Van Der Laan.

Denim City Amsterdam

Denim City is the ‘headquarters’ of Amsterdam’s international denim ecosystem. Based in a former tram repair workshop, our expertise & experience center brings together everyone with an interest in ‘blue matters’ – denim lovers, designers, students, academics, entrepreneurs, brands and NGO’s.

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Amsterdam Denim City

29 januari 2018 18:00:43 CET

Amsterdam is widely known as the denim capital of Europe, with the world's highest number of denim labels per square metre being located here. This map shows which brands can call the Dutch capital their home.


[Quote from: iamsterdam]

When it comes to denim, Amsterdam is the place to be

It's the birthplace of denim innovators like G-Star RAW and Scotch & Soda and the European hub of internationally established brands like Calvin Klein and Tommy Hilfiger, and now Amsterdam is launching the first ever Denim City Headquarters. It takes one look at the streets of Amsterdam to know: these people sure love their denim. With an average of five pairs of jeans per person, Amsterdam natives are leading the global charts when it comes to denim ownership. But it’s not just the inhabitants who see the value of a proper pair of jeans.


Amsterdam has been a design & development mecca for a variety of denim brands for years and can now claim one of the highest densities of denim companies in the world. Not only did Dutch brands like G-Star RAW, Scotch & Soda, KOI and Denham the Jeanmaker start their denim empire here, internationally acclaimed labels like Calvin Klein have also recognised Amsterdam’s pivotal position in the denim sector, by opting to open a European Headquarters in the Dutch capital. They will be joining Tommy Hilfiger Denim and Pepe Jeans, the denim veterans that have long been present in the region.


Innovation platform

Looking at Amsterdam’s position as a denim nerve centre, it only made sense to also incorporate an actual denim campus, where both new talent and established brands could come together and work on a brighter blue future. With the opening of Amsterdam Denim Headquarters in the spring of 2015, this is becoming reality. 

Aiming to connect and inspire all players in the denim industry, it was Amsterdam’s House of Denim Foundation, founded by James Veenhoff and Mariette Hoitink, that came up with the idea of creating a denim campus. “We were looking for a place where we could bring new talent and established brands together,” James Veenhoff explains. “There’s such an incredible talent pool in this city when it comes to denim, it would be a waste if we didn’t share that knowledge and build a platform for further innovation.”

The Denim Headquarters operate as a campus for denim craftsmanship, enterprise and sustainable innovation, housed in De Hallen, the former tram-works on Amsterdam’s Kinkerstraat. It consists of six independent but collaborating parts, including a workshop training centre, a denim archive, a clean laundry expertise lab and an embassy for the international denim community.

Amsterdam Denim City


Denim domination

As far as Veenhoff’s concerned, Amsterdam Denim Headquarters is creating some interesting opportunities for the denim industry. “This campus is attracting innovators, experts, eager students and many others. It’s an incredibly inspiring place for anyone who’s affiliated with denim in any way.” Since many international players have already set up their European Headquarters in Amsterdam, there's another advantage for potential newcomers. Veenhoff: “Brands and Denim mills that are considering a move to Amsterdam will have an incredible talent pool at their disposal. From design and development to merchandise and social media: all the know-how is already here.”

Amsterdam’s rise to denim domination is being recognised around the world, Veenhoff observes. “After the our first edition of the bi-annual Amsterdam Kingpins show and annual Amsterdam Denim Days May 2014, Adriano Goldschmied – internationally considered the Godfather of Denim – called Amsterdam the new place to be when it comes to denim. And when he says it, you know it’s true!” [end of quote] 

Related post


Essential list of denim-related organisations in Amsterdam:


Amsterdam Denim Days


Denim City      


jean school amsterdam     


kingpins Show Amsterdam     


House of Denim

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Glamping in Amsterdam

25 januari 2018 17:42:44 CET

Glamping in Amsterdam

As winters in Amsterdam can be freezing and our showroom is too big to heat, we decided to put up a tent (parachute) creating a nice, warm and cosy atmosphere. Gezellig! From the outside it might however look a little suspicious ... let's cook! ;-)

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New Showroom in Hamburg

23 januari 2018 12:50:21 CET

Amsterdenim Hamburg Tstyle


Niedersachsen, Schleswig-Holstein, Neuen Bundeslaender

Tstyle | Gärtnerstraße 18 | 20253 Hamburg

Tel: +49 (040) 420 42 02 | Fax: +49 (040) 420 20 72

Torsten Lampert - Mehr infos:


amsterdenim jeans modelle


Nordrhein-Westfalen, Rheinland-Pfalz, Hessen

Agentur Peterson | Hildegardstrasse 12 | 44809 Bochum

Christoph Görges -


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Share your look using #MyAmsterdenim

21 januari 2018 11:04:20 CET

Share your picture using #MyAmsterdenim


Share your picture on Instagram using #MyAmsterdenim for a chance to win a € 150 shopping voucher at Cosmic Cowboys!

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New Showroom in Antwerp

18 januari 2018 14:15:18 CET

amsterdenim antwerp g-force

BELGIE, LUXEMBOURG | G-Force | Pacificatiestraat 7 | 2000 Antwerpen | T +32 (0)3/237.64.06 | 

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Style: "HENK" classic dungaree overall in 12.5 oz Candiani selvedge denim

Style: "HENK" classic dungaree overall in 12.5 oz Candiani selvedge denim #sneakpeek

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Three Amsterdam Crosses

3 januari 2018 21:04:06 CET

Andreaskruizen Amsterdam amsterdenim

"The three Saint Andrew's Crosses are used in the logo of the city of Amsterdam and also as decorations throughout the city"

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Marketing Kit

1 januari 2018 18:18:00 CET

Dropbox link to hi-res brand material | For terms of usage or questions, please contact us!

 Amsterdenim Frontcard 1451x812

 Amsterdenim bicycle ride Amsterdam 3120x1740

download hi-res


amsterdenim bicycle ride amsterdam close

 download hi-res


amstderdenim rembrandt selvedge candinani denim jeans close


amstderdenim rembrandt selvedge candinani denim jeans close

download hi-res


amsterdenim lock bike amsterdam

download hi-res


Amsterdenim endcard 1439x811

download hi-res


  Instagram @amsterdenim   LinkedIn Amsterdenim   Community - links   Facebook Amsterdenim   Contact Amsterdenim

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Golden Photo Opportunity

14 december 2017 22:56:51 CET

Denim vs Art jackets - Golden Photo opp

In November 2017 we auctioned off five Italian made denim jackets on Catawiki. The jackets were customised by five different artists and donated to the auction to raise funds for the food bank in Amsterdam. Read more about this project in an article by Wouter Munich's on Long John's denim blogWe are happy to have been able to transfer € 1.175 to the good cause, thanks again to our artists and all generous bidders!

Now the story continues, as two of these jackets were donated back to us! We decided to put them to good use and display them in Berlin (Premium Tradeshow, Jan 16-18, 2018) and Amsterdam (Modefabriek, Jan 21-22, 2018) and run a unique promotion on Instagram!

How does this work? Come and visit our booth on one of these shows and;

1. Take your picture with the jacket on display

2. Post it on your own social media, using hashtags #amsterdenim and #denimvsart

3. The post with most likes on Januari 31st wins the jacket on the picture!


The first jacket will be on display at our booth H3A09 at Premium Berlin, Jan 16-18:

Denim vs Art jacket - Eric van Boxtel


Denim vs Art Jacket #1 by Eric van Boxtel -


The second jacket will be on display at our booth in hall North at Modefabriek Amsterdam, Jan 21-22:

Denim vs Art jacket - Martijn Krabman


Denim vs Art Jacket #3 by Martijn Krabman -


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Jeans Cult 27 no 8

14 december 2017 10:04:36 CET

Jeans Cult 27 nummer 8

Jeanslabel Amsterdenim en ondernemer Markus dirks openden onlangs een pop-up store aan de Gravenstraat 4 (Google Maps)  in het hartje van Amsterdam. Deze "Amsterdenim pop-up store by Marcis Vintage"is een combinatie van een Amsterdenim-outle en een vintage store. Een "flagship store" kun je het niet noemen, al zijn er wel unieke items te zien, zoals de door kunstenaars bewerkte denimjackets van het "denim cs art"- project, waarvan de opbrengst volledig ten goede komt aan de voedselbank in Amsterdam-Noord. Naar verwachting zal op dit adres drie tot zes maanden lang een brede selectie Amsterdenim-producten te koop zijn. Deze pop-up store is een tweede stap nadat Amsterdenim BV eerder dit jaar naar Amsterdam verhuisde. Het hoofdkantoor, servicemagazijn en showroom zijn nu gevestigd op de Spijkerkade 11 in Amsterdam-Noord. Tel. 020-3346678.

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Trade Shows Fall 2018

13 december 2017 14:13:37 CET

Amsterdenim Autumn Winter 2018 Collection

PREMIUM Berlin, Germany:

MODEFABRIEK Amsterdam, The Netherlands:

CPM Moscow, Russian Federation:

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Live from Amsterdam

11 december 2017 14:23:02 CET

Live from Amsterdam

Ultra HD webcam streaming live from the heart of Amsterdam, Dam Square:

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YES, We're Open!

23 november 2017 10:28:00 CET

Amsterdenim Pop-Up Store by Marcus Vintage

 AMSTERDENIM POP-UP STORE by Marcus Vintage - Gravenstraat 4 Open Wed-Sun from 10:00 to 18:00

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Amsterdenim Pop-Up Store

16 november 2017 12:10:27 CET

Binnenkort aan de Gravenstraat 4 midden in Amsterdam: "Amsterdenim Pop-Up Store by Marcus Vintage"! De voorbereiden zijn in volle gang en naar verwachting zal de winkel op zaterdag 18 november haar deuren openen. 

Amsterdenim Pop-Up Store

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Heropening Einga mode en Smaakstraat

15 september 2017 04:21:16 CEST

Bas en Bea de Vries en het hele Elinga team hebben de afgelopen maanden gewerkt aan een prachtig vernieuwd concept; mode- en smaakstraat in de Zuiderbuurt! Prachtige winkels met elkaar verbonden, mooie en inspirerende sferen en co-creatie met andere ondernemers! Namens het hele Amsterdenim team wensen wij jullie heel veel succes!

Heropening Elinga mode & Smaakstraat







2 augustus 2017 11:02:04 CEST

JOHAN straight fit jeans by Amsterdenim 3dwash

Style: "JOHAN" tapered fit jeans in "3D" wash. Made in Italy. 98% cotton / 2% lycra. RRP € 129,99

 JOHAN straight fit jeans by Amsterdenim black wash


Style: "JOHAN" tapered fit jeans in "faded black" wash. Made in Italy. 98% cotton / 2% lycra. RRP € 129,99


REMBRANDT 13 Oz. selvedge denim Candiani Amsterdenim

Style: "REMBRANDT" comfort fit selvedge jeans in "5 Years" wash. Made in Italy with Candiani denim. 98% cotton / 2% lycra. RRP € 189,99


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JAN slim fit jeans

2 augustus 2017 10:21:48 CEST

JAN slim fit pant by Amsterdenim - indian summer

Style: "JAN" slim fit jeans in "Indian Summer" wash. 98% cotton / 2% lycra. RRP € 99,99


JAN slim fit pant by Amsterdenim - black magic wash

Style: "JAN" slim fit jeans in "Black Magic" wash. 98% cotton / 2% lycra. RRP € 109,99


JAN slim fit pant by Amsterdenim - 3 years wash


Style: "JAN" slim fit jeans in "3 Years" wash. 98% cotton / 2% lycra. RRP € 99,99

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Amsterdenim visits Welcome to the Village to watch Broken Brass Ensemble perform

This Saturday the Amsterdenim crew visited Welcome to the Village festival to watch the Broken Brass Ensemble perform on the mainstage. The 5th anniversary of both the WTTV festival and Broken Brass Ensemble gave this performance some extra energy.

The Amsterdenim crew travelled in style, in cooperation with Harley Davidson travelling was a great pleasure. An Iron 883 and the 750 Street Rod where taken from the Amsterdenim showroom along the Dutch IJsselmeer (the IJsselmeer, is a closed off inland bay in the central Netherlands bordering the provinces of Flevoland, North Holland and Friesland. It measures 1100 km² with an average depth of 5,5 m. The river IJssel flows into the IJsselmeer) to the Frisian capital of Leeuwarden.

Harley Davidson tour Amsterdenim

You can find more pictures and videos on our Amsterdenim Instagram and Amsterdenim Facebook page.

Who is the Broken Brass Ensemble?

Broken Brass Ensemble injects the traditional New Orleans brass with a fusion of hiphop, funk, soul, dance, jazz (and much more) and turn it into a blazing mixture of energy. They’re taking brass to a new level, creating a 2.0 version of the vibrant New Orleans brass sound in a light you’ve never seen before!

Combining the powers of funk, jazz, hip-hop and soul, Broken Brass Ensemble act as urban brass ambassadors, pioneering on their euphoric groove. The band have an innate ability to orchestrate a nostalgic New Orleans hot jazz sound, incorporating weird, wonderful and peculiar melodies, in fabulous superhero fashion, with their proven method in creating heroic melodies.

With origins based in the Netherlands, Broken Brass Ensemble have been firing up a storm all over Europe with an energizing and eclectic aesthetic, pairing punchy basses with hard-hitting brass.  Selling out on CDs and vinyl from their previous album ‘Brasshopper’ in just over a year, and consistently filling 300 capacity venues without promotion and on merit alone, shows that underestimating this octet is out of the question. 

Broken Brass Ensemble Amsterdenim

Click HERE to see the video on Facebook.

About Welcome to The Village?

A small village with large ambitions. During the United Nations Sustainable Development Summit 2015 in New York, a list with 17 Sustainable Development Goals was drafted by 193 world leaders. These goals are the source of inspiration for Welcome to The Village.

With our festival we want to challenge you to investigate new initiatives by means of performance art, visual arts, social design and an innovation program. How? By being part of our mini-society. Welcome to The Village is a transient free state where there's room for trying out experiments, initiatives and products for a sustainable society. This is the place where you can enjoy excellent new music, but also partake in the various experiments being carried out by our knowledge partners. In short: a visit to our festival means you're music enthusiast, sponsor and guinea pig, all rolled into one festival-fancy package.

For us, Welcome to The Village goes on, even when the summer has ended. We are in operation all year long and work in partnership with dozens of communities, knowledge institutions, companies and over 600 volunteers in order to realize our objectives. We are absolutely positive about working with cultural entrepreneurs, scientists, newcomers, novices, seniors, Individual Pupil Funding Scheme students, thinkers and go-getters working on long-term solutions for our festival and the world around us. We are a platform for new sounds, visions, ideas and experiments. Pop is our bedrock, but Welcome to The Village also is a festival exploring the possibilities for a better world. This is a festival that aspires to be more than a 3-day event.

We had a great time travelling to Leeuwarden and really liked the festival, if you are looking for a creative festival this needs to be on your 'bucketlist' for next year. It is intimate, creative, is held on a great location and has a mix of really nice visitors.


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Sample Sale Amsterdam Noord

19 juli 2017 18:58:13 CEST

Save the date! 29 en 30 September doen we mee met Sample Sale Amsterdam Noord. Meer info en registratie:

Amsterdenim Sample Sale Amsterdam Noord


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19 juli 2017 11:45:30 CEST

Flashback to 2015!

Netflix founder and CEO Reid Hastings predicts the future of television on RTL Late Night with Umberto Tan. 


The blue Amsterdenim sweater (style: GIJS, this man is a trend-setter indeed) he wore that evening, will be available again this Fall, this time not only in Blue and White but also in Brown and Grey - stay tuned!


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Sneak Peek

30 juni 2017 17:40:15 CEST



Spring / Summer 2018 PREVIEW: MATS Garment dye heavy stone wash knitted pullover




Spring / Summer 2018 PREVIEW: ARIE Hooded flatknit long vest in grey and selvedge red

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30 juni 2017 15:14:26 CEST

kazmok ft amsterdenim belt


New collaboration with Kazmok! For Spring / Summer 2018 we're offering this heavy duty belt with a unique story ... These belts are made from the actual luggage belt from Amsterdam Airport Schiphol. Size is 120 cm, adjustable to your needs. Wear an actual piece of Amsterdam to complement your jeans!

#sustainable #belt #luggage #story #ams #amsterdam #airport #schiphol #heavy #duty #quality #tough #amsterdenim #kazmok

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27 juni 2017 15:04:15 CEST

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Daniel Mebius

27 juni 2017 08:16:11 CEST

Amsterdenim Ambassador Daniel Mebius. Instagram @danilmebius

Amsterdenim Ambassador DJ Daniel Mebius


Jacket: "MOOS" denim jacket with Mao collar in "Long Weekend Wash" by Martelli | Jeans: "KEES" skinny fit jeans in "3D wash".


Amsterdenim Ambassador DJ Daniel Mebius Amsterdam


Jeans: "KEES" skinny fit jeans in "3D wash".


Amsterdenim Ambassador DJ Daniel Mebius at EYE Amsterdam


 Jeans: "KEES" skinny fit jeans in "3D wash".

Premium Berlin SS18

22 juni 2017 02:49:57 CEST



Come and see AMSTERDENIM in Hall 3 - Premium Denim - booth A09


Amsterdenim Hall 3 booth A09 Premium Berlin

PREMIUM is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.

**IMPORTANT NOTE: A „going“ to this event on Facebook does not count as a ticket for the exhibition!**

Please register here:

PREMIUM is not mass market but perfection: as a major trade show for Advanced Contemporary Fashion, PREMIUM International Fashion Trade Show has been an inspirer and initiator since 2003 and its brilliance and dynamism set it apart from other trade shows around the world. Featuring around 1,000 brands and 1,800 collections spread over approx. 33,000 m2, PREMIUM is the only trade show in the world that presents fashion and lifestyle at this magnitude and quality. Thanks to its unique set-up, this event defines the key trends: each season, the latest lifestyle fashions, trends and global market developments are analysed and the portfolio updated to include at least 25 to 30 percent of new, commercial, high-end collections.

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Jeans Cult

14 juni 2017 08:32:10 CEST

Latest column 'Selected Items' by Wouter Munichs for the Dutch magazine Jeans Cult (magazine for professionals in the denim industry) is out now! Selected items in Jeans Cult by Wouter Munichs


Also looking for unique content? Send him an email: Blog:


selected jeans cult amsterdenim rembrandt long john



More Amsterdenim posts by Long-John:

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