Surprising Speld commercial for Amsterdenim

27 maart 2018 09:07:44 CEST

Tourists in Amsterdam annoyed by huge amounts of locals in surprising Speld commercial for Amsterdenim.
 
They are walking in your way, they gather around all the hotspots and they live: Amsterdam locals. They are most troublesome for tourists who love to stroll around in the city. The new branded Speld commercial for the Amsterdam jeans brand Amsterdenim gives a surprising view on the interaction between tourists and locals.
In the 1.5 minute video tourists discuss the problems with locals. Their frustration grows, but so does the viewer’s sympathy for the locals. Of course, Amsterdenim plays a big role in that. In the words of tourist Julia: “Look at them being all perfect, wearing their own Amsterdam jeans like they own the place.”
 
Amsterdenim CEO Ewout Key Rameijer approached De Speld because of the branded video the satirical platform made for beer brand Oedipus: “That video proved that De Speld can reach a big amount of millennials in a very natural, yet unique way. The result of our collaboration confirms that humorous content can mean a lot for our target audience. For us it is important that the fashion-conscious man will see Amsterdenim as the exponent of the relaxed Amsterdam mentality. If you wear Amsterdenim, you wear a piece of Amsterdam. That message is clear in this video.”
 
Daan Unger, sales manager at De Speld & Partners, was enthusiastic from the start: “Making the video was a natural process. The problem with tourists is a typical theme for De Speld. It is a societal issue that people in Amsterdam and the other big Dutch cities are interested in. It was a nice challenge for us to present the annoyances in a keen-witted video for Amsterdenim, while introducing the Amsterdam local as the hero. I am glad we succeeded.”
 
 
Creditlist Amsterdenim Crew Director - Michiel Peereboom Writers - Jochem van den Berg, Jaap van de Venis, Michiel Peereboom Production Company - Sjatzie Productions Producer - Stefanie van Vonderen D.O.P. - Goof de Koning 1st A.C. - Laurens Orth Sound recordist - Willem de Wijs Styling - Ozgur Polat Production assistent - Emely Jens Production assistent - Lieke Dom Editor - Michiel Peereboom Sound post - Philip Klees Design - Casper Steenbergen De Speld - Jochem van den Berg De Speld & Partners - Daan Unger, Jerome Kuijken Amsterdenim - Ewout Key Rameijer, Ozgur Polat Cast Castingbureau - IN-casting John - George Smart Julia - Joana Vinogradoff
David - Harry Alexander Boer Lizzy - Nicole Moerland Models Bauke Bakker Nicky Libert (Elite Model) Dank aan Lara Kostic - IN-casting, Samuel Dobrowolski - Elite Model, Amsterdam Electric Tours, Gemeente Amsterdam, Berend Holtkamp, Emma van den Berg.

  Instagram @amsterdenim   LinkedIn Amsterdenim   Community - links   Facebook Amsterdenim   Contact Amsterdenim

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Verrassende Speld-repo voor Amsterdenim

27 maart 2018 07:01:39 CEST

Toeristen ergeren zich kapot aan enorme hoeveelheden Amsterdammers in verrassende Speld-repo voor Amsterdenim.
 
Ze lopen je voor de voeten, ze hopen zich op bij alle hotspots en ze wonen: Amsterdamse locals. Een doorn in het oog van de toeristen die rustig willen rondkuieren in de stad. De nieuwe branded Speld-repo voor het Amsterdamse jeansmerk Amsterdenim geeft een verrassend inkijkje in de manier waarop Amsterdammers en toeristen met elkaar omgaan.
In de anderhalve minuut durende video komen toeristen aan het woord over de localproblematiek, maar naarmate de frustraties van de toeristen toenemen, groeit de sympathie van de kijker voor de Amsterdamse locals die onverstoord hun gang blijven gaan. Daarin speelt Amsterdenim vanzelfsprekend een grote rol. Of, zoals toerist Julia het verwoordt: “Look at them being all perfect, wearing their own Amsterdam jeans like they own the place.”
 
Ewout Key Rameijer, algemeen directeur van Amsterdenim, benaderde De Speld naar aanleiding van de branded video die het satirische platform maakte voor Oedipus: “Daaruit bleek dat De Speld op natuurlijke, maar ook unieke wijze een grote hoeveelheid millennials kan bereiken. Het eindresultaat van onze samenwerking is wat mij betreft een bevestiging dat humorvolle content veel kan betekenen voor onze doelgroep. Wij vinden het belangrijk dat de modebewuste man Amsterdenim gaat zien als exponent van de relaxte Amsterdamse mentaliteit. Draag je Amsterdenim, dan draag je als het ware een stukje Amsterdam. Die boodschap vind ik in deze video goed naar voren komen.”
 
Daan Unger, salesmanager bij De Speld & Partners, was meteen enthousiast toen (Ewout Key Rameijer) belde: “De video kwam ook vrij natuurlijk tot stand. De toeristenproblematiek is een echt Speldthema, een maatschappelijk probleem dat mensen in Amsterdam en in grote steden bezighoudt. We zagen het als een mooie uitdaging om dit voor Amsterdenim te vertalen naar een gevatte video die de ergernissen treffend in beeld brengt, én daarbij de Amsterdamse local als hero neerzet. En dat is gelukt.”
 
Amsterdenim x De Speld
 
Creditlist Amsterdenim Crew Director - Michiel Peereboom Writers - Jochem van den Berg, Jaap van de Venis, Michiel Peereboom Production Company - Sjatzie Productions Producer - Stefanie van Vonderen D.O.P. - Goof de Koning 1st A.C. - Laurens Orth Sound recordist - Willem de Wijs Styling - Ozgur Polat Production assistent - Emely Jens Production assistent - Lieke Dom Editor - Michiel Peereboom Sound post - Philip Klees Design - Casper Steenbergen De Speld - Jochem van den Berg De Speld & Partners - Daan Unger, Jerome Kuijken Amsterdenim - Ewout Key Rameijer, Ozgur Polat
Cast Castingbureau - IN-casting John - George Smart Julia - Joana Vinogradoff David - Harry Alexander Boer Lizzy - Nicole Moerland Models Bauke Bakker Nicky Libert (Elite Model) Dank aan Lara Kostic - IN-casting, Samuel Dobrowolski - Elite Model, Amsterdam Electric Tours, Gemeente Amsterdam, Berend Holtkamp, Emma van den Berg.

  Instagram @amsterdenim   LinkedIn Amsterdenim   Community - links   Facebook Amsterdenim   Contact Amsterdenim

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The Amsterdam Jeans Brand x De Speld

27 maart 2018 02:03:01 CEST

Amsterdam Jeans Brand - Amsterdenim x De Speld

Tourists in Amsterdam annoyed by huge amounts of locals in surprising Speld commercial for Amsterdenim.
 
They are walking in your way, they gather around all the hotspots and they live: Amsterdam locals. They are most troublesome for tourists who love to stroll around in the city. The new branded Speld commercial for the Amsterdam jeans brand Amsterdenim gives a surprising view on the interaction between tourists and locals.
 
Amsterdenim De Dam - Nicky Libert
 
 
In the 1.5 minute video tourists discuss the problems with locals. Their frustration grows, but so does the viewer’s sympathy for the locals. Of course, Amsterdenim plays a big role in that. In the words of tourist Julia: “Look at them being all perfect, wearing their own Amsterdam jeans like they own the place.”
 

Watch full video on Facebook or on Speld | Creditlist Amsterdenim: 

 
Crew Director - Michiel Peereboom Writers - Jochem van den Berg, Jaap van de Venis, Michiel Peereboom Production Company - Sjatzie Productions Producer - Stefanie van Vonderen D.O.P. - Goof de Koning 1st A.C. - Laurens Orth Sound recordist - Willem de Wijs Styling - Ozgur Polat Production assistent - Emely Jens Production assistent - Lieke Dom Editor - Michiel Peereboom Sound post - Philip Klees Design - Casper Steenbergen De Speld - Jochem van den Berg De Speld & Partners - Daan Unger, Jerome Kuijken Amsterdenim - Ewout Key Rameijer, Ozgur Polat Cast Castingbureau - IN-casting John - George Smart Julia - Joana Vinogradoff David - Harry Alexander Boer Lizzy - Nicole Moerland Models Bauke Bakker Nicky Libert (Elite Model) Dank aan Lara Kostic - IN-casting, Samuel Dobrowolski - Elite Model, Amsterdam

 

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Follow @amsterdenim on Instagram

25 maart 2018 06:04:56 CEST

Follow @amsterdenim on Instagram #amsterdam #denim #amsterdenim

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Amsterdammer

8 maart 2018 06:49:16 CET

Hier de eerste speldenprik van onze nieuwe campagne in samenwerking met De Speld & Partners, het reclameburo van De Speld. Binnenkort méér!Deze toerist is geboren in het lichaam van een Amsterdammer ‘Ik bezoek de hele dag alle hotspots terwijl ik hier al 30 jaar woon’  8 maart 2018 door Mensen  Mischa van Praag voelt zich niet begrepen door zijn omgeving. Hij is geboren in het lichaam van een Amsterdammer, maar voelt zich eigenlijk toerist.

 [click image for more]

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New showroom in Duesseldorf

5 maart 2018 17:18:50 CET

Amsterdenim showroom Duesseldorf

Nordrhein-Westfalen, Rheinland-Pfalz, Hessen

AGENTUR PETERSON - HILDEGARDSTRASSE 12, 44809, BOCHUM, GERMANY

CHRISTOPH GOERGES - christoph@agentur-peterson.de

Coffee - Amsterdenim swhowroom Duesseldorf

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Sample Sale Amsterdam Noord - Black & White

27 februari 2018 13:28:07 CET

Sample Sale Amsterdam Noord

samplesaleamsn Some cool #blackandwhite shots from our last sale

Sample Sale Amsterdam Noord 2

Our showroom will be opening its doors exclusively for our members on the 30th & 31st of March. 

Sample Sale Amsterdam Noord 3

 

Be sure to claim your free ticket via: www.samplesaleamsterdamnoord.nl  Photocredits: @xandermouthaan

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Amsterdenim at X Bank concept store

16 februari 2018 12:14:38 CET

Amsterdenim denim vs art jacket at X-Bank Amsterdam

We are proud to have our "FREDDY" jacket customised by Eric van Boxtel at the beautiful X Bank (at the W hotel) in Amsterdam! This jacket was part of a project to raise funds for the Amsterdam Food Bank, presented during ADE'17.

Amsterdenim jeans jacket at X-Bank Amsterdam

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Amsterdam Blues ...

14 februari 2018 16:57:34 CET

johan zandvoort wash teun tee amsterdenim ss18

Jeans: JOHAN tapered fit in "Zandvoort" wash - made in Italy with Candiani Denim. T-Shirt: TEUN Delft Blue tulips from Amsterdam in white. More products ..

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Amsterdenim coming soon at MCS Magna Plaza!

9 februari 2018 10:00:57 CET

Amsterdenim at MCS Magna Plaza

Amsterdenim soon also available at MCS / Unit 17 at Magna Plaza - Nieuwezijds Voorburgwal 182 - 1st floor 

Amsterdenim at MCS Magna Plaza Amsterdam

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Staff Cruyff Flagship Store in "JOHAN" jeans

8 februari 2018 04:10:12 CET

Staff Cruyff Flagship Store Amsterdam in "JOHAN" jeans by Amsterdenim

Cruyff Flagship Store (Kalverstraat 208, Amsterdam) staff wearing "JOHAN" tapered fit jeans by Amsterdenim in Black Wash  and Blue 3D WashMore info: www.stores.cruyffclassics.com/

 

JOHAN straight fit jeans by Amsterdenim black wash

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Visit BZC '13 for Amsterdenim Kids Collection

3 februari 2018 09:55:50 CET

Amsterdenim Kids Collection

Bezoek van BZC13 jeugd om ideeen voor een Amsterdenim Kids Collectie te bespreken. Visit of BZC13 youth to exchange idea's for an Amsterdenim Kids Collection. 

Amsterdenim Kids Collection

 Our future Amsterdenim design team at work!

Amsterdenim Kids Collection

 Lots of color and logo's. Most important however - according to all in our youth design team - is comfort!

Amsterdenim Kids Collection

 Debating on what's "cool" vs "not cool". Thank you for your great input and ideas!

 

 

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Mokum jacket now on display at Denim City

1 februari 2018 11:43:32 CET

Amsterdenim Mokum jacket on display at Denim City Amsterdam

We are proud to have our "MOKUM" jacket on display at Denim City in Amsterdam. Model: "FREDDY" designed by Ben Fokkema, made in Italy, released in 2015. This jacket was customised by artist Martijn Krabman as part of a project to raise funds for the Amsterdam Food Bank, presented during ADE 2017 as a tribute to the late Amsterdam major Eberhard Van Der Laan.

Denim City Amsterdam

Denim City is the ‘headquarters’ of Amsterdam’s international denim ecosystem. Based in a former tram repair workshop, our expertise & experience center brings together everyone with an interest in ‘blue matters’ – denim lovers, designers, students, academics, entrepreneurs, brands and NGO’s. www.denimcity.org

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Amsterdam Denim City

29 januari 2018 18:00:43 CET

Amsterdam is widely known as the denim capital of Europe, with the world's highest number of denim labels per square metre being located here. This map shows which brands can call the Dutch capital their home.

 

[Quote from: iamsterdam]

When it comes to denim, Amsterdam is the place to be

It's the birthplace of denim innovators like G-Star RAW and Scotch & Soda and the European hub of internationally established brands like Calvin Klein and Tommy Hilfiger, and now Amsterdam is launching the first ever Denim City Headquarters. It takes one look at the streets of Amsterdam to know: these people sure love their denim. With an average of five pairs of jeans per person, Amsterdam natives are leading the global charts when it comes to denim ownership. But it’s not just the inhabitants who see the value of a proper pair of jeans.

 

Amsterdam has been a design & development mecca for a variety of denim brands for years and can now claim one of the highest densities of denim companies in the world. Not only did Dutch brands like G-Star RAW, Scotch & Soda, KOI and Denham the Jeanmaker start their denim empire here, internationally acclaimed labels like Calvin Klein have also recognised Amsterdam’s pivotal position in the denim sector, by opting to open a European Headquarters in the Dutch capital. They will be joining Tommy Hilfiger Denim and Pepe Jeans, the denim veterans that have long been present in the region.

 

Innovation platform

Looking at Amsterdam’s position as a denim nerve centre, it only made sense to also incorporate an actual denim campus, where both new talent and established brands could come together and work on a brighter blue future. With the opening of Amsterdam Denim Headquarters in the spring of 2015, this is becoming reality. 

Aiming to connect and inspire all players in the denim industry, it was Amsterdam’s House of Denim Foundation, founded by James Veenhoff and Mariette Hoitink, that came up with the idea of creating a denim campus. “We were looking for a place where we could bring new talent and established brands together,” James Veenhoff explains. “There’s such an incredible talent pool in this city when it comes to denim, it would be a waste if we didn’t share that knowledge and build a platform for further innovation.”

The Denim Headquarters operate as a campus for denim craftsmanship, enterprise and sustainable innovation, housed in De Hallen, the former tram-works on Amsterdam’s Kinkerstraat. It consists of six independent but collaborating parts, including a workshop training centre, a denim archive, a clean laundry expertise lab and an embassy for the international denim community.

Amsterdam Denim City

 

Denim domination

As far as Veenhoff’s concerned, Amsterdam Denim Headquarters is creating some interesting opportunities for the denim industry. “This campus is attracting innovators, experts, eager students and many others. It’s an incredibly inspiring place for anyone who’s affiliated with denim in any way.” Since many international players have already set up their European Headquarters in Amsterdam, there's another advantage for potential newcomers. Veenhoff: “Brands and Denim mills that are considering a move to Amsterdam will have an incredible talent pool at their disposal. From design and development to merchandise and social media: all the know-how is already here.”

Amsterdam’s rise to denim domination is being recognised around the world, Veenhoff observes. “After the our first edition of the bi-annual Amsterdam Kingpins show and annual Amsterdam Denim Days May 2014, Adriano Goldschmied – internationally considered the Godfather of Denim – called Amsterdam the new place to be when it comes to denim. And when he says it, you know it’s true!” [end of quote] 

Related posthttp://www.amsterdenim.com/index.php/nieuws/MokumJacket/

 

Essential list of denim-related organisations in Amsterdam:

 

Amsterdam Denim Days

 

Denim City      

 

jean school amsterdam     

 

kingpins Show Amsterdam     

 

House of Denim

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Glamping in Amsterdam

25 januari 2018 17:42:44 CET

Glamping in Amsterdam

As winters in Amsterdam can be freezing and our showroom is too big to heat, we decided to put up a tent (parachute) creating a nice, warm and cosy atmosphere. Gezellig! From the outside it might however look a little suspicious ... let's cook! ;-)

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New Showroom in Hamburg

23 januari 2018 12:50:21 CET

Amsterdenim Hamburg Tstyle

 

Niedersachsen, Schleswig-Holstein, Neuen Bundeslaender

Tstyle | Gärtnerstraße 18 | 20253 Hamburg

Tel: +49 (040) 420 42 02 | Fax: +49 (040) 420 20 72

Torsten Lampert - tl@tstyle.eu Mehr infos: www.tstyle.de

 

amsterdenim jeans modelle

 

Nordrhein-Westfalen, Rheinland-Pfalz, Hessen

Agentur Peterson | Hildegardstrasse 12 | 44809 Bochum

Christoph Görges - christoph@agentur-peterson.de

 

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Share your look using #MyAmsterdenim

21 januari 2018 11:04:20 CET

Share your picture using #MyAmsterdenim

 

Share your picture on Instagram using #MyAmsterdenim for a chance to win a € 150 shopping voucher at Cosmic Cowboys!

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New Showroom in Antwerp

18 januari 2018 14:15:18 CET

amsterdenim antwerp g-force

BELGIE, LUXEMBOURG | G-Force | Pacificatiestraat 7 | 2000 Antwerpen | T +32 (0)3/237.64.06 | 

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Style: "HENK" classic dungaree overall in 12.5 oz Candiani selvedge denim

Style: "HENK" classic dungaree overall in 12.5 oz Candiani selvedge denim #sneakpeek

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Three Amsterdam Crosses

3 januari 2018 21:04:06 CET

Andreaskruizen Amsterdam amsterdenim

"The three Saint Andrew's Crosses are used in the logo of the city of Amsterdam and also as decorations throughout the city"

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Marketing Kit

1 januari 2018 18:18:00 CET

Dropbox link to hi-res brand material | For terms of usage or questions, please contact us!

 Amsterdenim Frontcard 1451x812

 Amsterdenim bicycle ride Amsterdam 3120x1740

download hi-res

 

amsterdenim bicycle ride amsterdam close

 download hi-res

 

amstderdenim rembrandt selvedge candinani denim jeans close

 

amstderdenim rembrandt selvedge candinani denim jeans close

download hi-res

 

amsterdenim lock bike amsterdam

download hi-res

 

Amsterdenim endcard 1439x811

download hi-res

 

  Instagram @amsterdenim   LinkedIn Amsterdenim   Community - links   Facebook Amsterdenim   Contact Amsterdenim

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Golden Photo Opportunity

14 december 2017 22:56:51 CET

Denim vs Art jackets - Golden Photo opp

In November 2017 we auctioned off five Italian made denim jackets on Catawiki. The jackets were customised by five different artists and donated to the auction to raise funds for the food bank in Amsterdam. Read more about this project in an article by Wouter Munich's on Long John's denim blogWe are happy to have been able to transfer € 1.175 to the good cause, thanks again to our artists and all generous bidders!

Now the story continues, as two of these jackets were donated back to us! We decided to put them to good use and display them in Berlin (Premium Tradeshow, Jan 16-18, 2018) and Amsterdam (Modefabriek, Jan 21-22, 2018) and run a unique promotion on Instagram!

How does this work? Come and visit our booth on one of these shows and;

1. Take your picture with the jacket on display

2. Post it on your own social media, using hashtags #amsterdenim and #denimvsart

3. The post with most likes on Januari 31st wins the jacket on the picture!

 

The first jacket will be on display at our booth H3A09 at Premium Berlin, Jan 16-18:

Denim vs Art jacket - Eric van Boxtel

 

Denim vs Art Jacket #1 by Eric van Boxtel - http://bit.ly/2ywbssv

 

The second jacket will be on display at our booth in hall North at Modefabriek Amsterdam, Jan 21-22:

Denim vs Art jacket - Martijn Krabman

 

Denim vs Art Jacket #3 by Martijn Krabman - http://bit.ly/2kv0azO

 

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Jeans Cult 27 no 8

14 december 2017 10:04:36 CET

Jeans Cult 27 nummer 8

Jeanslabel Amsterdenim en ondernemer Markus dirks openden onlangs een pop-up store aan de Gravenstraat 4 (Google Maps)  in het hartje van Amsterdam. Deze "Amsterdenim pop-up store by Marcis Vintage"is een combinatie van een Amsterdenim-outle en een vintage store. Een "flagship store" kun je het niet noemen, al zijn er wel unieke items te zien, zoals de door kunstenaars bewerkte denimjackets van het "denim cs art"- project, waarvan de opbrengst volledig ten goede komt aan de voedselbank in Amsterdam-Noord. Naar verwachting zal op dit adres drie tot zes maanden lang een brede selectie Amsterdenim-producten te koop zijn. Deze pop-up store is een tweede stap nadat Amsterdenim BV eerder dit jaar naar Amsterdam verhuisde. Het hoofdkantoor, servicemagazijn en showroom zijn nu gevestigd op de Spijkerkade 11 in Amsterdam-Noord. Tel. 020-3346678.

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Trade Shows Fall 2018

13 december 2017 14:13:37 CET

Amsterdenim Autumn Winter 2018 Collection

PREMIUM Berlin, Germany: https://www2.premiumexhibitions.com/visitors/

MODEFABRIEK Amsterdam, The Netherlands: https://www.modefabriek.nl/en/visit

CPM Moscow, Russian Federation: http://cpm-moscow.com/visitor-overview/

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Live from Amsterdam

11 december 2017 14:23:02 CET

Live from Amsterdam

Ultra HD webcam streaming live from the heart of Amsterdam, Dam Square: https://webcam.nl/amsterdam/

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YES, We're Open!

23 november 2017 10:28:00 CET

Amsterdenim Pop-Up Store by Marcus Vintage

 AMSTERDENIM POP-UP STORE by Marcus Vintage - Gravenstraat 4 Open Wed-Sun from 10:00 to 18:00

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