We are part of the past, present and future of Amsterdam. The most expensive and beautiful canal houses were built in the "Golden Century" (17th century) when Amsterdam was the capital of an economic and cultural superpower. Here the story of how three golden elements are woven in our Amsterdenim DNA; The Golden Age, Golden Ratio and the Golden Bend;

"De bocht van de Herengracht" (1671-1672) van Gerrit Adriaensz.

In this painting Berckheyde recorded with mathematical precision the newly built houses along the ‘Golden Bend’, the most expensive stretch of Amsterdam’s Herengracht. (c) RIJKSmuseum

Golden bend Amsterdam map - Amsterdenim

The "Gouden Bocht" (Golden Bend) is the most prestigious part of the Herengracht in Amsterdam, between Leidsestraat and Vijzelstraat. In the curve, by the Nieuwe Spiegelstraat, lived Amsterdam's richest citizens, and so this part of the belt of canals was named "The Golden Bend" in recent history.

Amsterdenim backpocket design golden bend

 Two quantities are in the Golden Ratio if their ration is the same as their sum to the larger of the two quantities. The golden ratio is also called the golden mean, golden section or "divine proportion". Many artists and architects, including Leonardo Da Vince, La Corbusier and Dalí have proportioned their works to approximate the golden ratio.

Amsterdenim backpocket on style REMBRANDT

The golden ratio also appears in some patterns in nature, including the spiral arrangement of leaves and the bones in the human hand. Style: REMBRANDT - 13 Oz. loose tapered fit selvedge jeans. Made in Italy with Candiani Denim, hand-tanned in Holland by Jani Mendes.