Amsterdam Denim City

29 januari 2018 19:00:43 CET

Amsterdam is widely known as the denim capital of Europe, with the world's highest number of denim labels per square metre being located here. This map shows which brands can call the Dutch capital their home.


[Quote from: iamsterdam]

When it comes to denim, Amsterdam is the place to be

It's the birthplace of denim innovators like G-Star RAW and Scotch & Soda and the European hub of internationally established brands like Calvin Klein and Tommy Hilfiger, and now Amsterdam is launching the first ever Denim City Headquarters. It takes one look at the streets of Amsterdam to know: these people sure love their denim. With an average of five pairs of jeans per person, Amsterdam natives are leading the global charts when it comes to denim ownership. But it’s not just the inhabitants who see the value of a proper pair of jeans.


Amsterdam has been a design & development mecca for a variety of denim brands for years and can now claim one of the highest densities of denim companies in the world. Not only did Dutch brands like G-Star RAW, Scotch & Soda, KOI and Denham the Jeanmaker start their denim empire here, internationally acclaimed labels like Calvin Klein have also recognised Amsterdam’s pivotal position in the denim sector, by opting to open a European Headquarters in the Dutch capital. They will be joining Tommy Hilfiger Denim and Pepe Jeans, the denim veterans that have long been present in the region.


Innovation platform

Looking at Amsterdam’s position as a denim nerve centre, it only made sense to also incorporate an actual denim campus, where both new talent and established brands could come together and work on a brighter blue future. With the opening of Amsterdam Denim Headquarters in the spring of 2015, this is becoming reality. 

Aiming to connect and inspire all players in the denim industry, it was Amsterdam’s House of Denim Foundation, founded by James Veenhoff and Mariette Hoitink, that came up with the idea of creating a denim campus. “We were looking for a place where we could bring new talent and established brands together,” James Veenhoff explains. “There’s such an incredible talent pool in this city when it comes to denim, it would be a waste if we didn’t share that knowledge and build a platform for further innovation.”

The Denim Headquarters operate as a campus for denim craftsmanship, enterprise and sustainable innovation, housed in De Hallen, the former tram-works on Amsterdam’s Kinkerstraat. It consists of six independent but collaborating parts, including a workshop training centre, a denim archive, a clean laundry expertise lab and an embassy for the international denim community.

Amsterdam Denim City


Denim domination

As far as Veenhoff’s concerned, Amsterdam Denim Headquarters is creating some interesting opportunities for the denim industry. “This campus is attracting innovators, experts, eager students and many others. It’s an incredibly inspiring place for anyone who’s affiliated with denim in any way.” Since many international players have already set up their European Headquarters in Amsterdam, there's another advantage for potential newcomers. Veenhoff: “Brands and Denim mills that are considering a move to Amsterdam will have an incredible talent pool at their disposal. From design and development to merchandise and social media: all the know-how is already here.”

Amsterdam’s rise to denim domination is being recognised around the world, Veenhoff observes. “After the our first edition of the bi-annual Amsterdam Kingpins show and annual Amsterdam Denim Days May 2014, Adriano Goldschmied – internationally considered the Godfather of Denim – called Amsterdam the new place to be when it comes to denim. And when he says it, you know it’s true!” [end of quote] 

Related post


Essential list of denim-related organisations in Amsterdam:


Amsterdam Denim Days


Denim City      


jean school amsterdam     


kingpins Show Amsterdam     


House of Denim

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New Showroom in Hamburg

23 januari 2018 13:50:21 CET

Amsterdenim Hamburg Tstyle


Niedersachsen, Schleswig-Holstein, Neuen Bundeslaender

Tstyle | Gärtnerstraße 18 | 20253 Hamburg

Tel: +49 (040) 420 42 02 | Fax: +49 (040) 420 20 72

Torsten Lampert - Mehr infos:


amsterdenim jeans modelle


Nordrhein-Westfalen, Rheinland-Pfalz, Hessen

Agentur Peterson | Hildegardstrasse 12 | 44809 Bochum

Christoph Görges -


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Heropening Einga mode en Smaakstraat

15 september 2017 06:21:16 CEST

Bas en Bea de Vries en het hele Elinga team hebben de afgelopen maanden gewerkt aan een prachtig vernieuwd concept; mode- en smaakstraat in de Zuiderbuurt! Prachtige winkels met elkaar verbonden, mooie en inspirerende sferen en co-creatie met andere ondernemers! Namens het hele Amsterdenim team wensen wij jullie heel veel succes!

Heropening Elinga mode & Smaakstraat






Spijkerkade 11

15 april 2017 16:25:20 CEST

Amsterdenim Textilia


Jeansmerk Amsterdenim doet nu helemaal zijn naam eer aan Lees meer ...

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4 april 2017 18:19:39 CEST

Amsterdenim Spijkerkade 11 1021 JS Amsterdam Holland

We're moving! As per April 14th 2017, our new address will be:

Amsterdenim B.V.
Spijkerkade 11
1021 JS  Amsterdam
The Netherlands

Amsterdenim BV | KvK: 60110236 | BTW: 853769321B01 | Bank: NL23RABO0154660515
| LinkedIn  | | Instagram @amsterdenim


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23 maart 2017 14:12:02 CET

People keep asking for #amsterdenim jeans for women so we asked @liekedalstra to try on a tanned "JOHAN" straight tapered fit as #boyfriend #jeans

Amsterdenim boyfriend jean Lieke Dalstra

 Pretty good fit! #denim #made in #italy with @candianidenim

amsterdenim johan straight tapered fit made in italy with candiani denim

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Blue Monday

13 maart 2017 10:54:42 CET

Blue Monday #3: Amsterdenim - de rijke geschiedenis van Amsterdam vertaald naar een jeans:

Van 17 tot en met 23 april 2017 vinden de Amsterdam Denim Days plaats. In aanloop naar het event is gestart met Blue Monday, een serie artikelen over Dutch denim. Voor dit derde artikel interviewden we Ben Fokkema, oprichter van het denim-label Amsterdenim:

Blue Monday #3: Amsterdenim - de rijke geschiedenis van Amsterdam vertaald naar een jeans

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"JOHNNY" Editie NL

6 februari 2017 06:35:20 CET


Style: Johnny raw denim jacket

  Editie NL Presentator Steef van Stiphout draagt onze "Johhny" raw denim jacket!

Johnny raw denim jacket

Style: "Johnny" raw denim jacket  €159,99,-


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Amsterdam by Dov Elkabas part I

8 oktober 2016 04:46:45 CEST

Beautiful Amsterdam photographed by Amsterdenim Ambassador Dov Elkabas aka The Prophet.
Enjoy part I of a series of pictures of Amsterdam through the eyes of a world famous hardstyle DJ.

Amsterdam series part I (c) Dov Elkabas

Amsterdam series part I (c) Dov Elkabas aka The Prophet.

Amsterdam series part I (c) Dov Elkabas

 Amsterdam series part I (c) Dov Elkabas aka The Prophet.

Amsterdam series part I (c) Dov Elkabas

Stay tuned for part II!

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Jacob Amsterdam

26 september 2016 01:20:00 CEST

Jacob Amsterdam


Wie het clubhuis Jacob Amsterdam weleens heeft betreden en de onuitputtelijke service van Bart heeft ondervonden, is bekend met de gewaarwording van voldaan naar buiten lopen met de gedachte: ‘potverdikkie, het bestaat nog!’

Amsterdenim at Jacob Amsterdam

Bart kan je alles vertellen over kleding, schoenen en dassen van merken als Ring Jacket, Loro Piana, Albiziatti, Saint Crispin’s, Amsterdenim en Wahts. Ook de huiscollectie van Jacob Amsterdam is tiptop, met jasjes, pakken, pull-overs en shirts voor elke gelegenheid.

Jacob Amsterdam locatie

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The Prophet

21 augustus 2016 04:16:22 CEST

Dov Elkabas elias DJ The Prophet is een Nederlandse dj producer en 1 van de leidende nederlandse gabber en hardstyle dj's. Ook is hij eigenaar van het grootste hardstyle label, Scantraxx Recordz.

The Prophet Dov Elkabas

Amsterdenim Ambassador The Prophet wearing the HENK birds t-shirt in Australia. Photo:

Amsterdenim Ambassador The Prophet Dov Elkabas

Amsterdam blueprint

18 augustus 2016 07:14:00 CEST

amsterdam blueprint

De blauwdruk van Amsterdam 
Waar je ook kijkt, alles in Amsterdam is gemaakt voor de handel 
De pakhuizen werden door de grachten via de schepen bevoorraad 
Van V.O.C. tot Post-NL Amsterdam ademt blauw 
Met trots laten de jeansmerken hun waar zien, 
in de meest toonaangevende blauwe winkels van de wereld 
De handel is nu blauw 

Amsterdam en Denim 
Denim en Amsterdam 

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